Press Books Marketing:
About the Department:
Since its origins in 1890 as one of the three main divisions of the University of Chicago, the University of Chicago Press has embraced as its mission the obligation to disseminate scholarship of the highest standard and to publish serious works that promote education, foster public understanding, and enrich cultural life. Through our books and journals, we seek not only to advance scholarly conversation within and across traditional disciplines but, in keeping with the University of Chicago's experimental tradition, to help define new areas of knowledge and intellectual endeavor.
The Direct-to-Consumer and Targeted Marketing Manager in the Press’s Books Division bears primary responsibility for the development of print, online, and e-mail direct-to-consumer promotions and sales efforts for Press books and books published by the marketing department’s client publishers; course adoption outreach for those books, as well as guiding the Press’s thinking and planning regarding text sales and marketing; planning, leading, and analyzing marketing campaigns conducted via online retailers such as Amazon; and other targeted marketing efforts as needed and developed. The person in this position manages a staff of two and oversees a budget of approximately $400,000. In addition, they work with other marketing managers on larger marketing projects and the establishment of goals and initiatives.