Direct-to-Consumer and Targeted Marketing Manager

Department:

Press Books Marketing:

About the Department:

Since its origins in 1890 as one of the three main divisions of the University of Chicago, the University of Chicago Press has embraced as its mission the obligation to disseminate scholarship of the highest standard and to publish serious works that promote education, foster public understanding, and enrich cultural life. Through our books and journals, we seek not only to advance scholarly conversation within and across traditional disciplines but, in keeping with the University of Chicago's experimental tradition, to help define new areas of knowledge and intellectual endeavor.

Job Summary:

The Direct-to-Consumer and Targeted Marketing Manager in the Press’s Books Division bears primary responsibility for the development of print, online, and e-mail direct-to-consumer promotions and sales efforts for Press books and books published by the marketing department’s client publishers; course adoption outreach for those books, as well as guiding the Press’s thinking and planning regarding text sales and marketing; planning, leading, and analyzing marketing campaigns conducted via online retailers such as Amazon; and other targeted marketing efforts as needed and developed. The person in this position manages a staff of two and oversees a budget of approximately $400,000. In addition, they work with other marketing managers on larger marketing projects and the establishment of goals and initiatives.

Responsibilities:

• Plan and execute direct-to-consumer marketing activities, including planning, creation, printing, and mailing of physical catalogs and planning and implementing online and e-mail promotions. 
• Plan and execute outreach to potential instructors for course adoption. 
• Plan and execute marketing plans via online retailers using their proprietary marketing tools. 
• Plan and execute types of direct marketing as needed; develop and maintain familiarity with Chicago’s publishing program, as well as those of its marketing client presses. 
• Analyze results from all direct-to-consumer and targeted marketing efforts. 
• Manage budget for direct-to-consumer marketing. 
• Manage one direct mail copywriter and one marketing systems coordinator. 
• Work with other marketing managers and Marketing Director on planning and executing larger departmental or Press-wide initiatives. 
• Plans, develops, designs and implements the strategic and tactical marketing plans for a department or program. 
• Directs, monitors and evaluates marketing communication and research programs. 
• Maintains departmental priorities, allocates resources, and determines project direction in line with established priorities. 
• Performs other related work as needed.

Minimum Qualifications:

Education:

• Minimum requirements include a college or university degree in related field.

Work Experience:

• Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.

Preferred Qualifications:

Education:

• Bachelor’s degree.

Experience:

• 5-7 years in book publishing.

Preferred Competencies:

• Knowledge of specific markets. 
• Supervisory skills. 
• Budget management skills. 
• Analytical skills. 
• Problem-solving skills. 
• Decision-making skills. 
• Computational skills. 
• Excellent verbal and written communication skills. 
• Creativity. 
• Interpersonal skills. 
• Customer service skills. 
• Negotiation skills. 
• Attention to detail. 
• Organizational skills. 
• Maintain confidentiality. 
• Work as part of a team. 
• Work independently with a high degree of initiative. 
• Manage multiple projects simultaneously, set priorities, and meet deadlines. 
• Manage stressful situations. 
• Knowledge of word processing, spreadsheet, and database software. 
• Represent organizations positively to internal and external clients. 
• Strategic leadership skills. 
• Knowledge of database management software.