Director, Advancement Interactive Communication

Marquette University

Marquette University is a Catholic, Jesuit university located near the heart of downtown Milwaukee, Wis., that offers a comprehensive range of majors in 11 nationally and internationally recognized colleges and schools. A Marquette education offers students a virtually unlimited number of paths and destinations and prepares them for the world by asking them to think critically about it. Along the way, we ask one thing of every student: Be The Difference.

Position Details

Director, Advancement Interactive Communication
Southeast Wisconsin
Milwaukee, WI

The Director of Advancement Interactive Communication is a key member of University Advancement’s Communication team and works closely with the Engagement team. This team-oriented leader is responsible for oversight and creation of strategies to drive more than 1,000 annual e-blasts and web-based communications. This includes regular e-newsletters, video production, website content and maintenance, social media and innovative and emerging communications in support of fundraising for Marquette University’s Advancement division, including the university’s comprehensive campaign, Time to Rise: The Marquette Promise to Be The Difference.

The director assists in the development, maintenance and management of online initiatives as well as the University Advancement and Marquette Alumni Association sites, including building and supporting online programs, developing web content and performing regular content reviews for quality assurance. (S)he will also assist in the production of interactive media, participate in social media initiatives, and complete interactive marketing research projects as assigned.

1. Produce, manage and gather content to promote the university’s most prominent stories to alumni, parents and friends across the world. This also includes managing layout, reviews, edits and final approval, as well as ensuring accurate selection of distribution lists and final sending.

2. Analyze statistics and trends following distribution of key communications.

3. Design web features and electronic communication for a variety of broad-based and targeted e-communications to Marquette alumni as well as key benefactors, volunteer committees and councils.

4. Develop, optimize and troubleshoot front-end web coding across various digital platforms.

5. Research, assess and implement new media opportunities.

6. Work closely with the Director of Advancement Digital Strategy to support social networking presence and online community related to University Advancement.

7. Act as relationship manager for online fundraising network.

8. Provide technical support contact for alumni engaging in Marquette’s online social network.

9. Serve as primary contact to train appropriate Advancement employees for the university’s online community.

10. Manage production of internet surveys to alumni audiences.

11. Manage Advancement Associate focused on digital media efforts.

12. Oversee student assistants

13. Manage vendor partnerships and projects related to web and online platforms.

14. Serve as a key Advancement contact with Marquette’s IT Services department.

A Bachelor’s degree in communication, marketing, journalism or other similar background is required.

At least five years of web communication or web development experience (HTML experience preferred); three to five years of experience working with web graphic production software (Photoshop and/or Illustrator); knowledge/familiarity with social networking tools; very strong attention to detail and proven ability to work independently; significant experience with online media and ability to identify online media opportunities and effective online tactics; strong oral and written communication skills; proven ability to work in a team environment; and a demonstrated ability to handle multiple projects.

Requires proficiency in: Adobe Photoshop, HTML, CSS. Familiarity with Blackbaud, GiveCampus or similar higher education database and web platforms is a plus as is photography experience.

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