Director Brand Marketing Portfolio Brands

WHAT YOU WILL BE ACCOUNTABLE FOR:

The Director of Brand Marketing, Portfolio Brands, is responsible for leading and shaping a portfolio of brands (B2C + B2B). This includes developing corporate communication strategies, campaigns, tools and content to connect with consumers and retailers throughout the marketing funnel, from planning to execution. This role is responsible for brand positioning, setting and driving key KPI metrics, and planning, budgeting and prioritizing key initiatives that deliver maximum value and demand for national and independent bicycle retailers and suppliers, worldwide. As an integrated leader, this role collaborates, drives vision and cross functional alignment with Sales, Product and Planning teams and partners closely with Creative teams to develop storytelling and experiences that utilize multi-channel marketing to optimize engagement and sales. The Director of Brand Marketing, Portfolio Brands is a team player, excels in people management, and leads an exceptional team across B2B and B2C businesses.

The ideal candidate has strong leadership skills, a proven track record of developing and executing cohort-based, multi-channel marketing plans, and a passion for understanding the consumer. They will be able to lead and operate in an ambiguous environment, can think strategically across the enterprise of brands, influence others, identify opportunities, spot trends and be passionate about building the future of cycling.The ideal candidate will be a talented marketer who is inspired to move faster than the industry, deliver outstanding work, and redefine how and when our brands show up in the outdoor cycling industry and marketplace.

Setting Strategy to Execution * [40%]

• Have a deep understanding of Quality Bicycle Products’ (Q’s) business objectives and align marketing’s priorities with these objectives. With the VP of Marketing, develop a Q brand marketing vision and strategy that serves both B2B and B2C customers. 
• Drive brand distinction within the marketplace by overseeing strategy for each of Q’s brand business units that authentically and holistically engages retailers and consumers across the experience spectrum. 
• Create agility needed to serve the broadening definition of Q’s consumer (traditional bike to e-bike communities) across both B2B and B2C brands. 
• Identify growth opportunities and fuel long term engagement for marketing objectives for events, communities, activation, and digital content stories across all consumer touch points to fuel demand, raise brand awareness, engagement, and conversion. 
• Shepherd creative process of product and campaign stories from brief to partner hand-off. 
• Partner cross functionally to influence and integrate consumer insights / analytics into annual performance plans and key planning gates and help entire marketing organization and key functional partners embed insights into their plans. 
• Leverage and integrate consumer / retailer insights to deliver effective consumer-led campaigns and brand experiences. Share insights with other departments to nurture consumer-led culture across the brand. 
• Develop, implement and test new “always on” online to offline strategies to connect with consumers and drive key KPIs that improve and impact Q’s brands.

Strategic Planning & Budgeting * [35%]

• Manage and own brand (B2B, B2C) marketing budgets to maximize ROI and achieve financial goals. Track and monitor budget to ensure compliance with company approved financials. 
• Lead strategic planning and develop brand and product campaign framework that effectively move projects forward, within budget and with impact. 
• Lead upstream strategic gate deliverables, partnering with product teams to deliver on business KPI’s. 
• Customer and business analytics – collaborate with internal and external partners to understand specialty bicycle retailers and DTC consumers, set strategy and track metrics to evaluate our effectiveness in reaching our customers. 
• Collaborate with team of experts across brand, creative, social media, digital and business disciplines responsible for creating and managing the reporting/measuring analytics to optimize content distribution and effectiveness.

People & Team Leadership / Commitment to Diversity, Equity, and Inclusion (DEI)* [20%]

• Lead, coach, inspire and develop brand marketing team, both from a structural and talent development standpoint. 
• Lead DEI team goal setting and implementation. Create inclusive environments where teams can grow and thrive. 
• Work with and across the organization to identify opportunities for corporate strategy and communications plans that support Q’s internal and external equity commitments and sustainability reporting. 
• Understanding of cultural competency to align Q’s internal and external teams and audiences to bridge our brands and DEI. 
• Establish and drive a culture of teamwork and collaboration.

Other tasks and responsibilities as assigned [5%]

* Represents essential duties.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree, MBA Preferred 
• Minimum of 8+ years of experience in leadership roles in a Marketing, Brand, Digital, or Communications field, with a proven record of accomplishment as a skilled leader. 
• Strong understanding of marketing brand strategy and digital marketing. 
• Ability to stay connected to the emerging aspects of the field and see the most impactful opportunities across the landscape. 
• Awareness, passion and fluency in retailer, digital platforms (social, CRM, email) 
• Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to senior leadership. 
• Demonstrated leadership to manage and empower teams and help them succeed 
• Proven results, building and executing corporate communications strategies and associated deliverables. 
• Effective at negotiating and influencing non-direct reports to achieve desired outcomes. 
• Experience working with B2B and B2C marketing nuances. 
• Experience of working cross-functionally in a matrix organization. 
• Demonstrated understanding of consumers and how to connect with them through a cultural lens.

OTHER RELATED CRITERIA:

Domestic and International Travel:

• Ability to travel domestically and internationally which includes flying by plane and driving a motor vehicle. Must possess a valid Passport, US driver’s license and fulfill the requirements of being a Q approved driver. 

Physical Requirements:

• Ability to perform work on a phone and computer extensively

Model QBP Core Values:

• Act with integrity 
• Be a true partner 
• Create something special 
• Deliver greatness 
• Keep the customer first

As a Leader, believe in and serve as a role model Q’s DEI mission by creating a work environment where everyone has respect, space, a voice, and can thrive.

Travel Required: Yes.