Director, Brand Marketing

Job Overview:

The Director, Brand Marketing, is the leader over a strategic business segment, which constitutes a core portfolio of brands. This is a critical marketing and leadership role as they will own and be responsible for growing the P&L for the business segment. This incumbent must be versed in all areas of brand marketing - Brand, Innovation, Insights, and Activation – as well as a General Manager who can effectively manage and grow a business.

The Director, Brand Marketing manages the business segment’s portfolio of brands, products and SKUs and the overall profitability profile of such. They own all aspects of marketing and is accountable from strategy development through execution. This leader sets the tone and direction for the marketing team and guides the development of brand strategy and tactics across the marketing teams of Brand, Innovation, Consumer Insights, and Consumer Activation (which includes consumer promotions). They will ensure continued sustainable growth of the business segment through levers such as innovation, media advertising and promotion, and channel strategies, in cooperation with Sales

Responsibilities:

• Own, manage, and grow the business segment P&L 
• Bring together the teams within the Marketing Function in the areas of Brand, Innovation, Insights, and Activation, to effectively develop winning brand strategies and supporting tactics for execution 
• Create the foundational thinking required to create visibility behind the strategic direction of our brands 
• Provide a longer-term set of guardrails from which we activate our brands and build more enduring, consistent, and powerful relationships with our consumers 
• Create cross-functional alignment to integrate other functions into brand strategy & activation 
• Be proficient in the areas of Communication Strategy, Product Strategy, Innovation Strategy, and Brand Image 
• Be proficient in assessing strong brand strategy and execution, along with being able to identify poor brand strategy and execution and how to fix them 
• Possess superior analytical skills 
• Possess an expert level understanding of consumers and how to develop ideas into marketing strategy 
• Be an excellent coach, astute at providing feedback to motivate targeted results 
• Possess expertise in the commercialization of brand strategies and partnering with Sales to drive brand strategies through successful execution 
• Must be forward-thinking and have the ability to interpret consumer trends, based on data and insights, to develop and retain consumer brand loyalty 
• Be innovative thinker always willing to make sound, yet difficult decisions, even without absolute certainty, to lead the business to successful outcomes

• 10+ years of Marketing, Sales, and/or Strategy experience 
• 4+ years leading/supervising teams 
• Prior experience leading a marketing team in a CPG food company 
• Prior exposure to supporting and working with executive senior management 
• Must be able to manage conflicting agendas and drive for objective, fact-based resolution of debates 
• Must have technology knowledge and communication knowledge and have the ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations

Education:

• Bachelor’s degree required, MBA or equivalent preferred