Director, Brand Strategy and Program Management

We are building a new Global Strategic Marketing function from the ground up—one that brings clarity, alignment, and innovation to how we approach marketing across all regions and product lines. Reporting directly to the Vice President of Global Strategic Marketing, the Director, Brand Strategy and Program Management will be a critical early team member, helping to shape the vision, structure, and execution of this transformation.

This is not a typical marketing role. It sits at the intersection of strategy, operations, analytics, and organizational change. The ideal candidate will bring strong brand and program management experience, strategic thinking, and the ability to work fluidly across functions and geographies.

Critical Responsibilities:

Brand Strategy:

• Develop comprehensive medium- and long-term brand strategies for Vantive, encompassing both internal and external initiatives to ensure strong brand recognition and trust among all stakeholders.
• Manage Global Ad campaign creative decisions, project management, regional marketing team coordination and AdProm review
• Develop and maintain strong relationships with teams across Vantive, including marketing, IT, legal and regulatory and to ensure alignment with digital strategy and privacy standards. 

Brand Management:

• Establish, monitor, and report key performance indicators to evaluate the effectiveness and reach of Vantive’s brand awareness initiatives.
• Align in-house design services, including project management and design agency oversight, to identify opportunities for value capture
• Coordinate the maintenance of brand guidelines to ensure alignment with the latest strategic messaging. Overseeing brand compliance on a global scale, including providing continuous education for all stakeholders and coordinating with local brand representatives to ensure necessary brand translations.
• Managing the brand inbox and responding to ongoing ad hoc inquiries and requests related to brand compliance checks, templates, and labeling guidance. Identifying needs or gaps in current templates, materials, and guidelines, and collaborating with design partners to update, replace, or create new materials as required.
• Creation of core internal brand collateral for pan Vantive usage - One-pager and core slides in process updates. Maintaining and refreshing Branding Hub and updating materials as needed. Collaborate with facilities managers to coordinate Wall art templates & Culture graphic and visuals for office, manufacturing walls and presentations

Program Lead - Assess & Analyze:

• Conduct a current-state assessment of marketing practices and capabilities across global regions and business units—from upstream strategy to downstream execution. Translate findings into insights and identify areas of opportunity.

Program Development:

• Partner with the VP to define the roadmap for building a globally consistent marketing framework. Identify key workstreams and develop clear plans for execution.

Capability Development & Mentorship:

• Identify capability gaps across the global marketing organization and lead initiatives to develop talent, tools, and training. Serve as a mentor to regional and business unit marketers, reinforcing a culture of excellence and continuous improvement.

Cross-Functional Leadership:

• Act as a connector and facilitator across global marketing, regional teams, commercial, medical, R&D, and other key functions. Drive alignment, solicit input, and ensure stakeholder engagement.

Change Management:

• Support the design and implementation of transformational initiatives that enhance efficiency, consistency, and strategic impact across the marketing organization.

Operational Backbone:

• Build and manage the foundational operating rhythm of the new global marketing function—including governance, reporting, and communications infrastructure.

Key Experiences, Attributes & Education:

• Strong creative and design talent, including creating and evolving brand system that is used by many different employees within the company.
• Effectively manages relationships with internal stakeholders, including those who are outside of direct team. Proven ability to collaborate with internal stakeholders and develop strong relationships to ensure success. Ability to manage conflicting viewpoints and help move the team to resolution.
• Highly motivated, with ability to make decisions independently.  Detail-oriented with strong critical thinking and problem-solving skills. Passion for building and shaping something new with global impact.
• Flexible and agile, with the ability to quickly change course when need arises.  Skilled at navigating ambiguity and building structure from the ground up.
• 10+ years of experience in program or project management, strategic marketing, or transformation roles, ideally within healthcare, life sciences, or a similarly complex industry. Bachelor's degree required in marketing, advertising or transferable area. 
• Strong analytical mindset—comfortable diving into data, synthesizing insights, and telling the story.
• 35-40% travel, including international, required.

US Benefits at Vantive:

This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Aon Pooled Employer Plan (“Aon PEP”), Vantive’s 401(k) retirement savings plan, to help you prepare for your future.  The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently.  The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals.

We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees.