Director, Branding & Communications

Position Overview:

The Director, Branding & Communications will lead the development and execution of strategic communication initiatives that enhance the company's brand, engage stakeholders, and support business objectives. This role requires a dynamic leader with a proven track record in corporate communications, public relations, and media strategy.

Location can be based in a hybrid structure at either our Waukesha, WI or Houston, TX facilities.

Key Responsibilities:

• Develop and implement comprehensive branding and communication strategies that align with the company's goals and objectives for all engine product offerings. 
• Oversee all internal and external communications, ensuring consistency and alignment with the brand voice and messaging.
• Lead and manage the communications team, providing guidance, mentorship, and professional development opportunities.
• Collaborate with senior leadership and product line management to craft messaging for key announcements, presentations, and events.
• Partner with product development teams to ensure marketing strategies align with product offerings and customer needs.
• Monitor industry trends and emerging communication technologies to keep the company at the forefront of effective communication practices.
• Oversee content creation for various platforms, including press releases, social media, newsletters, and the company website.
• Build and maintain strong relationships with media outlets, industry influencers, and key stakeholders.
• Analyze communication metrics to assess the effectiveness of strategies and make data-driven improvements.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.

Minimum Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration or a related field; Master's degree preferred.
• Minimum of 15 years of experience in a senior communications role, preferably within Oil & Gas and Industrial market segments. 
• Proven experience in developing and executing successful communication strategies.
• Exceptional written and verbal communication skills.
• Strong leadership and team management abilities.
• Ability to work collaboratively with cross-functional teams and senior leadership.
• Proficiency in digital communication tools and platforms.

INNIO offers a great work environment, professional development, challenging careers, and competitive compensation.