Director, Corporate Communications

Breakthru Beverage Group

Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $8 billion in annual sales driven by a team of 10,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.

Our sales and logistics expertise stems from two industry pioneers, Charmer Sunbelt Group and Wirtz Beverage Group. Breakthru Beverage Group was formed in 2016 when these two longtime leading beverage companies joined forces.

Position Details

Director, Corporate Communications
Northern Illinois
Cicero, IL


The Director, Corporate Communications shares timely updates regarding the full breadth of the BBG’s capabilities with key stakeholders, especially internal associates (office, sales, and frontline).This role ensures company messages are aligned with business strategy and articulated in a compelling and consistent manner.This role serves a primary facilitation role in the maintenance, implementation, and support of Breakthru’s corporate website and Teams/SharePoint pages designed to keep stakeholders engaged on Breakthru’s value proposition and abundant opportunities ahead. The Director, Corporate Communications must be digitally savvy and have a strong sense on how team members, customers, suppliers, and consumers receive and engage with corporate information.

This role supports BBG’s narrative deployment to/with key stakeholders to raise awareness and build thought leadership for the organization. This role helps execute a communications strategy that engages and inspires team members regarding the company’s corporate strategy and direction and elevates brand reputation and equity externally. The Director role plays a key part in BBG’s mass communications process concentrated on rallying team members, which includes sharing perspectives and aligning key functional updates to the corporate strategy.

This position can be based from our Tampa, Florida or Cicero, Illinois to operate in a flexible hybrid schedule - two days in the office and three days from home.


  • Serves as primary editor of the company intranet SharePoint site and helps shape periodic Breakthru Bulletins (internal newsletter) as well as the corporate news pages on the external page ( This includes capturing & sharing success stories that articulate the unique value BBG provides supplier partners, customers and communities as well as associates living the brand. 
  • Supports the execution of internal communications to engage corporate, functional (including operations; drivers and warehouse associates), and market-based associates in a dialogue. Promote alignment to corporate vision & mission and ensure consistent messaging across the organization through all internal & external channels. 
  • Writes, edits, and produces internal and external communications content that support the corporate strategy and executive leader needs including memos, intranet content, newsletters, roundtable materials, presentations, video scripts, social content, etc. 
  • Ensures the corporate narrative is incorporated into leader communications and serves as a key advocate for the Breakthru brand story. 
  • Develops relationships with key stakeholders to identify and prioritize upcoming communication opportunities that will advance the company’s interests. This includes identifying issues, topics, trends and events that can be leveraged across internal and external channels. 
  • Analyzes and measures results of deployed communications to ensure learnings can be applied to future activities and reports results and progress to key stakeholders. 
  • Supports the continued development of processes, templates and toolkits that will assist other professionals in the business who support leader and market communications. 
  • Provide communication support for Breakthru events such as quarterly all associate calls, executive roadshows and the AOP/Leadership Conference, as needed. 
  • Other duties, as assigned by the jobholder’s supervisor, may also be required.
  • Bachelor’s degree required in communications, public relations, journalism, marketing or related field 
  • Minimum 10 years’ experience working directly with B2B company executives/leaders, supporting business communications activities including the development of corporate presentations, stories, editing of messaging/talking points, organizing and coordination of executive meetings, etc. 
  • Excellent writing and editing skills required 
  • Experience in either corporate or agency environment in corporate communications, public relations and/or content marketing 
  • Technically savvy professional including all forms of digital communication/engagement and social media 
  • Understands the nuances across different stakeholder audiences including associate, supplier partner, customer, and communities, and can develop effective communications to engage each 
  • Proficient in Microsoft Office and SharePoint/Teams
  • Proven ability to work with various stakeholders and teams across North America while balancing multiple priorities 
  • Strong interpersonal skills Results-oriented, with a discipline of measurement around Key Performance Indicators (KPIs)

Preferred Qualifications:

  • Advanced degree in business or a related field 
  • Experience working with agency partners 
  • Experience with beverage alcohol industry

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