Director, Creative

Element Electronics

Element Electronics started in 2007 with a simple belief - every home should have access to TVs with the latest technology. After a few years, we decided we wanted to do more; in 2014, we opened our factory in Winnsboro, SC making Element the only major television company assembling TVs in the United States. Today, we continue to push ourselves and have expanded our product range of electronics and home appliances while continuing to provide customers with products with the latest technology, but at the most accessible prices.

Position Details

Director, Creative
Twin Cities Metro
Edina, MN

The Director of Creative is accountable for the creative vision, graphic design leadership, and execution of design for brand development across multiple products in consumer electronics and appliances. Influencing the marketing and product functions, the position will provide strategic thinking and design concepts, as well as individual accountability in the creative production of digital, print, and video projects across the product life cycle. The candidate will have experience in photo/art direction, graphic design, interaction design, motion, video, and typography. Critical to this role is staying current with retail & media trends and experiences, developing competent base knowledge of categories and consumer behaviors, and being a passionate advocate for great design.

Brand Management

  • Work with the VP of Marketing to articulate brand strategies for all OHC brands 
  • Maintain a working knowledge of professional standards for trademark development, intellectual property rights, usage rights for photography, illustration, and other materials 
  • Develop, maintain, and evolve brand guidelines for all OHC brands

Creative Operations

  • Develop, maintain, and evolve creative execution methodologies 
  • Manage and direct photo shoots, video content, broadcast shoots, and all aspects of post-production for use across multiple platforms. 
  • Visualize and create storyboards. 
  • Assist the project manager in project intake, task management, and project prioritization


  • Lead a creative team including designers, art director, project managers and video team members 
  • Host weekly check-ins with all direct reports 
  • Provide creative guidance on all projects to ensure brand consistency 
  • Mentor all creative team members providing guidance in their professional development

Creative Content Pre-Production

  • Lead larger project kickoff meetings Lead brainstorming/ideation sessions for larger projects 
  • Present concepts and ideas to project stakeholders 
  • Collaborate directly with team members across the business to support their communication needs

Creative Content Production

  • Produce print & digital content including executive/sales presentations, retailer content, packaging, logos, website content, advertising content, social media content, etc. for OHC’s portfolio of brands 
  • Lead brand development projects 
  • Produce ad-hoc projects as needed


  • Bachelor's degree (emphasis in art/marketing or related field) 
  • 10+ years’ experience in photo/art direction, graphic design, interaction design, motion, video, and typography 
  • 3-5 years leading a team of creative professionals 
  • Electronics Industry experience is strongly preferred; some level of consumer/retail research experience 
  • Strong Interpersonal Skills 
  • Problem-Solving Skills 
  • Team approach to decision-making 
  • Detail-oriented and excellent follow-up 
  • Ability to prioritize and manage multiple projects 
  • Strong Planning and organizational skills 
  • Ability to effectively manage time to achieve deadlines


  • Communication Skills 
  • Problem analysis and problem-solving 
  • Decision-making/Attention to detail 
  • Planning and organization 
  • Initiative 
  • Flexibility 
  • Professional 
  • Outgoing 
  • Self-Starter 
  • Leadership 
  • Presentation skills

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