Director, Digital, Brand & Marketing Communications

Anthem, Inc.

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

Position Details

Director, Digital, Brand & Marketing Communications
Southeast Wisconsin
Milwaukee, WI

Your Talent. Our Vision. Together, CareMore and Aspire form an integrated care delivery organization that cares for people with chronic and complex conditions. We work with Medicare, Medicaid, and Commercial membership on their full range of needs – clinical, behavioral, and social – from chronic disease to the most complex cases to palliative care for serious illness. We have achieved significant and measurable improvement in the total cost of care, clinical outcomes, and patient experience. As an Anthem subsidiary, we benefit from the scale and resources of one of America’s largest managed healthcare organizations. Join us and together we willdrive the future of health care.

Director, Digital, Brand, & Marketing Communications

We are seeking a dynamic Director, Digital, Brand & Marketing Communicationsto join our team and help us fulfill our mission of helping people live their best lives. The successful candidate is an effective team leader, change agent, and team player who brings strength in marketing growth strategy, planning, prioritizing, and orchestrating the development of experiences, while also demonstrating proven ability to:

  • Lead integrated, end-to-end digital marketing campaigns through the targeting, creation, implementation, tracking, and analysis of initiatives. 
  • Develop and implement strategies for omnichannel (mobile, paid search, SEO, social, email, SMS) to increase lead generation, nurturing, and conversions.
  • Develop primary care acquisition campaigns targeted to Medicare-eligible patients. 
  • Support new product launches and new market entries through the development and execution of comprehensive patient acquisition campaigns. 
  • Serve as owner and oversight of website redesign and content refresh while evaluating performance by analyzing metrics, producing reports, and recommending enhancements. 
  • Direct and execute brand strategy development and measurement. 
  • Develop and manage future copywriting and designer teams to bring advertising campaigns in-house. 
  • Develop and manage organic and paid social media and search campaigns, assessing analytics, advising cross-functional teams to maximize ROI, and drive traffic and conversions. 
  • Serve as a digital technology SME and use an array of marketing automation tools, survey tools, and various software applications to support Marketing programs and company initiatives. 
  • In collaboration with marketing team members, develop and maintain a consistent brand voice and message across all digital platforms. 
  • Manage internal and external resources to maintain and manage budget resources.

Minimum Requirements:

  • BA/BS degree in marketing, communications, or related field and 8 years of marketing & communications experience with demonstrated results in the health care industry; or any combination of education and experience which would provide an equivalent background. 
  • B2B and B2C experience are required. 
  • Leadership experience required – must have managed direct reports.

Preferred Qualifications:

  • Exceptional relationship building and communications skills; resourcefulness and proven ability to get things done; collaborative partner with internal and external stakeholders; customer and client-centric focus; ability to prioritize work and influence others. 
  • Experience developing and managing budgets is very desirable. 
  • Marketo and Google Analytics Certification is a plus. 
  • Experience in primary care patient acquisition for seniors, so Medicare/Medicaid experience is very desirable. 
  • Understanding all funnel development and feels comfortable with creating campaign strategy, KPIs, and reporting metrics. 
  • Proven track record of execution and delivery of digital solutions management. 
  • Self-starter, detail-oriented and comfortable in an agile, fast-paced environment.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

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