Director Digital Consumer Engagement

ProHealth Care

Why Join ProHealth Care:

We have nearly 5,000 dedicated clinical and non-clinical employees and physicians who work together every day to serve the health and well-being of our community. At ProHealth Care everyone contributes to the care our patients receive. And, everyone is treated with kindness and respect in our welcoming environment. The UW Cancer Center at ProHealth Care has maintained Outstanding Achievement Award status from the American College of Surgeons Commission on Cancer (CoC) since 2004. The Outstanding Achievement Award recognizes cancer programs that demonstrate excellence by earning commendation for all applicable standards and providing quality careto patients with cancer.

ProHealth Care has been the health care leader in Waukesha County and surrounding areas providing outstanding care across a full spectrum of services. The people of ProHealth Care strive to continuously improve the health and well-being of the community by combining skill, compassion and innovation. ProHealth Care supports a Just Culture, one that encourages an open learning environment and maintaining safe systems. The ProHealth family includes Waukesha Memorial Hospital, Oconomowoc Memorial Hospital, the Rehabilitation Hospital of Wisconsin, ProHealth Medical Group clinics, AngelsGrace Hospice, ProHealth Home Care & Hospice, West Wood Health & Fitness Center and Regency Senior Communities. This spring we will be opening an additional hospital in Mukwonago, offering more job opportunities.

Learn more at

ProHealth Care, one of the largest employers in Waukesha County, offers work that is challenging and rewarding. The organization is dedicated to providing the highest quality service to our patients and their families and treats each individual with respect – the way they should be treated. We have high expectations for those who join our team of nearly 5,000 employees. In return, we offer exceptional career opportunities in a dynamic, health care system where the contributions of every team member are valued. ProHealth Care is an equal opportunity employer and is committed to an inclusive work environment and values the perspectives of our people. We maintain a drug-free workplace and perform pre-employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Position Details

Director Digital Consumer Engagement
Southeast Wisconsin
Waukesha, WI

ProHealth Care is adding a Director of Digital Consumer Engagement to its leadership team. In this highly visible role, the Director will partner with leaders, physicians and others throughout the system to craft and execute a comprehensive digital consumer engagement strategy for the organization, focusing on providing an outstanding customer experience and making care easier to access. As a member of the system's leadership team, the Director will work collaboratively with departments to identify, prioritize and operationalize projects, and then measure results against objectives. The ideal candidate will be a consumer advocate, identifying ways to make the health care system more responsive to the needs of health care consumers. And will need to interact effectively with colleagues from across the system, eliciting their ideas, cooperation and support. Creativity and flexibility will be important attributes.

This Position Will Offer You:

  • Engaging and community focused culture
  • Competitive Salary with Leadership Incentive Plan
  • Opportunity for professional career growth 

What You Will Do:

  • Evaluate market conditions, competitive data and consumer research to fully understand the consumer experience across multiple channels and touch points
  • Identify tools and technologies that are engaging and valuable to health care consumers, and also will differentiate ProHealth Care
  • Ensure that the foundational components of ProHealth Care’s digital consumer engagement strategy, like online scheduling, reflect a best-in-class approach
  • Takes primary responsibility for shaping the consumer-facing part of ProHealth MyChart
  • Work with the team to further develop ProHealth’s consumer website.
  • Understand user experience design and how to apply design principals to develop better products and services for health care consumers

You Will Need:

  • Bachelor's degree in Business Administration, Computer Science, Health Administration, or related degree; Masters preferred
  • 5 years technical experience required; 10+ years preferred
  • Project management certification preferred
  • 3 years of leadership experience required; 5+ years preferred
  • Health care experience preferred but not required
  • Working knowledge of electronic medical record platforms, particularly Epic, is preferred
  • Skilled user of Microsoft Office products with ability to create scorecards and status reports
  • Valid driver's license required

Robust benefits including:

  • Generous PTO;
  • Choices in insurance; 
  • HSA;
  • Tuition reimbursement;
  • immediate 401K match;
  • discounted tickets to various entertainment, social and sporting events

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