Director, Digital Fundraising

The Opportunity:

The Director, Digital Fundraising leads development, planning, execution, and optimization of a comprehensive digital fundraising strategy to support FANO strategic priorities and imperatives in acquiring/retaining a strong donor base to accelerate growth of unrestricted fundraising revenue. Also ensures integration with offline fundraising and effective deployment of cause marketing initiatives across FANO digital properties.

Responsibilities:

• Work as a leader for the Direct Marketing team and collaboratively partner across the Marketing and Digital Experience (MDX) team to drive online revenue with a multichannel approach to digital marketing and fundraising campaigns – including testing and measuring the impact of integration. 
• Partner with agency and MDX leads to develop and invest in a sound digital fundraising strategy grounded in an integrated, multichannel approach that includes spend and channel mix across search engine marketing (SEM), programmatic media loyalty, third-party platforms, paid social, email and emerging media channels. 
• Establish fundraising revenue target for digital fundraising across owned, earned and paid digital media channels and ensure the digital marketing and media plans support fundraising goals to achieve the revenue target; acquire, cultivate, retain, steward, and diversify donor base. 
• Collaborate with leaders in Philanthropic Operations and Marketing Operations to define media measurement framework for evaluating performance and implement the framework to create consistency and accountability against FANO strategic priorities, imperatives, revenue targets and department objectives. 
• Build, manage, and oversee relationships with digital marketing and digital media agencies, engage with digital creative production agencies and participate in regular reviews of provider portfolio, in collaboration with department leadership. 
• In coordination with department leadership, develop, and manage digital fundraising marketing and media expense budgets to support needs for media placements, production, and measurement. 
• Identify, evaluate, and share emerging trends, tactics, insights, opportunities, and threats related to digital fundraising to educate peers; inform FANO approach; elevate top practices; and influence strategic and annual planning. 
• Ensure effective delivery/implementation of cause marketing initiatives across all platforms. 
• Manage team - focusing on goal setting and accountability to achieve desired outcomes. Provide support and guidance to team to cultivate talent.

Required Experience and Qualifications:

• 7+ years of experience driving ~$40-$50 million of fundraising revenue in progressive paid media roles, including experience working with media agencies and with data-driven, performance media, associated tech, and planning across media channels. 
• Strong analytical and data interpretation skills related to paid digital media and digital marketing, with keen understanding of media analytic tools used to drive performance optimization. 
• Experience managing media, marketing and/or creative agency relationships and budgets, including developing a lead conversion strategy, digital media advertising and execution. 
• Superior interpersonal skills and comfort working in a collaborative environment to serve as a thought partner to cross-functional teams, translating digital fundraising strategies into actionable next steps and successful execution. 
• 4+ years supervisory experience, including aligning team members and their time to support strategic priorities, leading, and developing a team to achieve impact, while maintaining productive relationships. 
• Innovative, growth mindset with excellent problem-solving capabilities.

Compensation:

Here at Feeding America national organization, equity is central to our mission and is an integral part of our compensation policies and structures. Historically, systemic racism and sexism in all aspects of our society, including compensation practices, has led to pay inequities that negatively impact people of color, women, and especially women of color. These practices include basing salary offers on previous compensation and negotiating salary offers. As such, we maintain transparent salary ranges and clearly defined practices for how our team, including new hire salary offers, moves through these ranges. You can expect us to offer the best salary up front based on these clearly defined pay practices with little room for negotiation. The salary range listed below represents the starting to mid-point salaries for positions and comparable roles at this level at our organization and candidates should expect to be offered a salary near the starting point of the range that is listed on the job posting. We make exceptions for highly experienced (multiple years of at-level experience) new hires in accordance with our pay practices. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions.

Salary Range: $104,000 to $130,000+ Based on Experience.