Director, Experience Planning / Public Relations

Post Consumer Brands

Business Unit Overview:

Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Since then, Post had added other brands, including the Weetabix U.S. portfolio of brands and TreeHouse Foods cereal business. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third-largest cereal company in the United States, with a broad portfolio of products spanning all segments of the category from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day.


At Post Consumer Brands, we are driven by a single mission: Make Better Happen. This mission is multi-faceted and applies to the consumers we serve, the customers we partner with, and the shareholder value that we create. We are committed to safe, delicious breakfast cereal that is safely produced and responsibly marketed. With more than 85% of households in the United States buying cereal, our brands (Malt-O-Meal, Honey Bunches of Oats, PEBBLES, Great Grains, Honeycomb, Grape-Nuts, and more) compete in one of the largest grocery categories and have been a staple in our consumers cupboards for more than 125 years!

Location Description:

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. In Minnesota there are activities for every season, especially winter! The Lakeville team members are also dedicated to supporting the local community, including Second Harvest Heartland, the state's largest food bank, and the Greater Twin Cities United Way.

Position Details

Director, Experience Planning / Public Relations
Twin Cities Metro
Lakeville, MN

Job Function:

The Director, Experience Planning primary goal will be to drive efficiencies and ROI in our media buys as well as continue to evaluate and enhance our media marketing campaigns to increase brand awareness and consumer engagement and loyalty.

To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.

This role will lead a team of three, with responsibilities that cut across community (digital) management, broadcast and experiential media, on top managing our media and PR agencies.

Major Job Activities:

  • Acts as a marketing partner to the marketing teams across our portfolio of brands, leading and overseeing a team of 3 media professionals, as well as managing the relationship of our Media & PR AOR 
  • Responsible for driving an audience first planning and activation agenda for communicating - with an aligned media investment, planning and marketing science disciplines to develop a holistic campaign strategy across all media channels. This includes directing integrated media strategies across TV (linear, CTV), Digital, Social, OOH, Print and Audio channels, as well as earned media amplification 
  • Knowledge/ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns using clear KPIs – gauge how we’re doing overall, and make adjustments with the team, accordingly 
  • Balance media metrics with creative sensibilities, collaborating with the creative teams on building strong amplification plans that will lead to innovative, break-through campaigns 
  • Good pulse of competitive environment as well, and monitors the advertising activity of competitors - using this information to optimize or adjust our advertising strategies/plans. 
  • Identify and promote best practices, driving collaboration to ensure learnings and best practices are applied across the broader marketing teams

Job Requirements:

Education: 4 year college degree

Experience: Minimum 7+ years media agency/planning experience, with experience in managing agencies, creative processes, direct teams, and cross functional initiatives.


  • 4+ years in leadership and development, directly leading, managing and inspiring teams 
  • Knowledge of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements 
  • Expert knowledge of Reach and Frequency, GRP’s, Duplication and standard media planning metrics 
  • The ability to orchestrate multi-channel, connected and integrated plans – understand where audiences and channels intersect, and the necessary technical building blocks to create end-to-end experiences 
  • Creative problem solver who can bring fresh ideas to the table 
  • An ability to marry creative thinking within media environments 
  • Strong interpersonal skills and ability to build cross departmental collaboration 
  • Strong communication skills 
  • Detail and deadline oriented, with great time-management and change-management skills 
  • Self-starter, inventive, able to work well under pressure and who can prioritize projects

Travel: As needed

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