As a leader within the Fairview Creative Studio, the
Integrated Creative Director has primary responsibility to lead and inspire a
team of digital creatives and content makers in the development and production
of creative assets in support of Fairview brands, businesses, partnerships,
facilities, and key initiatives focused on internal and external audiences and
stakeholders.
The Integrated Creative Director is a proven leader of
people and teams, and thrives in a fast-paced, high-volume, high-impact
environment. This role is expected to be proactive, solution-oriented, biased
towards action and an exceptional communicator with strong interpersonal and
effective collaboration skills. This individual plays a critical role in
shaping and executing the organization's visual identity, marketing strategies
and creative execution across a variety of platforms––including Digital Media,
Video, Social, Events, Collateral, Presentations and Signage. The Creative
Director is ultimately responsible for overseeing the development, production
and delivery of compelling content that effectively communicates the healthcare
system's mission, values, and services to both internal and external audiences.
Reporting to the Chief Marketing Officer, the Integrated
Creative Director works in partnership with the Marketing Director and Manager
of Marketing Operations on the day-to-day Creative Studio functions. This triad
works to foster a positive, high-performance creative culture within the
department, while also playing an active role in building effective working
relationships with internal partners, as well as external partners and
stakeholders.
The Integrated Creative Director will directly oversee a
team of digital-first, multi-channel creatives and content production
specialists. Where needed, the Creative Studio, under the direction of the
Integrated Creative Director, Marketing Director and Manager of Marketing
Operations, may also engage external partners or agencies, as well as creative
development tools (e.g. AI) in service to utilizing the most efficient and
effective solution for each assignment.
This role requires a strategically grounded, persuasive,
digital-first visionary with proven experience in developing work, leading
teams and implementing innovative ways to tell a compelling and consistent
brand story that aligns with corporate strategies, resonates with the
organization's various audiences, and helps achieve brand and business goals.