The Director, Integrated Marketing Communications (IMC) is a critical role within Breakthru’s Digital/eCommerce Center of Excellence (CoE), responsible for all facets of Breakthru’s digital landscape, with a focus on delivering best-in-class 360 digital marketing solutions for Breakthru’s entire footprint across the United States and Canada. In addition to leading through-the-line digital marketing campaigns and solutions, this leader also plays a critical role to support various functions across the company, including Corporate Communications, HR/Talent Acquisition, training and development, plus external stakeholder relationships. Accountable for managing and building an annual budget, as well as the management of a team of 6-10+ associates and managers.
The Director leads, develops, and delivers the digital marketing playbook, including editorial planning and recaps, as well as market-by-market customization and promotion needs to meet holistic needs of Digital CoE and critical stakeholders. This leader must constantly challenge the status quo and continuously advance Breakthru’s digital strategy, while adapting to an ever-evolving space and role, staying ahead of digital advancements, as “Digital Evolution” is one of the Company’s core areas of strategic focus.