Director, Marketing & Communications

Mid-State Technical College


Mid-State Technical College is one of 16 regional colleges in the Wisconsin Technical College System with campuses in Adams, Marshfield, Stevens Point, and Wisconsin Rapids. We offer associate degrees, technical diplomas, and certificates in a variety of high-demand career fields designed to meet local workforce needs. Mid-State’s supportive and caring learning environment, state-of-the-art technology, and faculty with professional experience provide our graduates with the real-world skills, technical training, experience, and confidence they need for an in-demand career right here in central Wisconsin.

Position Details

Director, Marketing & Communications
Northwest Wisconsin
Wisconsin Rapids, WI

Position Summary:

Provide strategic leadership to enhance the image and reputation of the College. Develop and implement the College’s marketing plan and media relations strategy in alignment with the College’s mission, vision, and strategic plan. Direct the creative vision for marketing and advertising campaigns to support the College enrollment funnel. Measure and report outcomes.

Duties & Responsibilities:

  • Develop and implement a comprehensive, innovative and measurable marketing strategy that supports the priorities of the College’s strategic plan and builds the College’s reputation and brand. 
  • Create, plan, and manage a media relations strategy and community relations effort designed to enhance the image of the College. 
  • Serve as primary contact for media inquiries. 
  • Collaborate with staff to extend marketing and branding messaging throughout the College to ensure consistency. 
  • Lead strategic digital communications efforts including a full assessment of Mid-State’s current digital presence. 
  • Direct strategies for the College’s website, including ongoing review of web analytics and development of new content. 
  • Responsible for various internal and external College communications. 
  • Develop and enhance the College’s governmental relations. 
  • Effectively prepare and maintain budget. 
  • Participate in WTCS marketing and public relations initiatives. 
  • Represent the College on appropriate committees, including the WTCS Marketing Consortium. 
  • Supervise, support, and evaluate staff in area of responsibility. 
  • Build, develop, and manage a high-performance marketing and communications team capable of developing innovative and high-impact strategies to market the College and its programs. 
  • Other duties as assigned.


  • Bachelor’s degree in Communication, Marketing, or a related field required. Master’s degree preferred. 
  • Minimum of three years in marketing and communications required, preferably in higher education environment. 
  • Experience integrating emerging marketing and communications technologies, using data to guide planning and decision making, and managing projects. 
  • Knowledge and ability to use multiple software programs and technologies such as Microsoft Office applications, desktop publishing, project management software, etc. 
  • Experience or understanding of the educational enrollment funnel (buyer journey). 
  • Experience managing and leading a team of creative professionals, providing departmental assistance when needed. 
  • Knowledge and understanding of Wisconsin post-secondary education systems preferred. 
  • Must possess excellent problem resolution, organizational, interpersonal, communication, and project management skills. 
  • Must possess advanced speaking and writing skills.

Must possess ability to:

  • Focus and manage individual performance by helping others set performance goals and then, track results and evaluate performance effectiveness. 
  • Encourage others to implement better approaches to address problems and opportunities; lead the implementation and acceptance of change within the workplace. 
  • Use appropriate methods and a flexible interpersonal style to build, motivate, and guide a cohesive team to complete team goals. 
  • Set high goals for personal and group accomplishment; use measurement methods to monitor progress toward goals; tenaciously work to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement. 
  • Maintain effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjust effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful. 
  • Take prompt action to accomplish work goals; take action to achieve results beyond what is required; be proactive. 
  • Set high standards of performance for self and others; assume responsibility and accountability for successfully completing assignments or tasks; self-impose standards of excellence rather than having standards imposed. 
  • Demonstrate a positive attitude and approach toward work. 
  • Must embrace Mid-State’s core values of student centeredness, commitment, accountability, respect, integrity, and exceptional service.

Compensation is dependent upon experience and qualifications.

Benefits include health, dental, and vision insurance; life insurance; short-term and long-term disability; paid time off and holidays; flexible spending account; Wisconsin Retirement System; 403(b) and 457; employee assistance program; educational assistance; and employee wellness program.

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