Director, Marketing

Reporting to the Senior Vice President, MBD, the Director, Marketing’s primary responsibilities are to lead the development of strategic marketing plans, execute their successful implementation and grow the long-term revenue, profit and market share position for products and services within the context of the overall AAAHC corporate strategic plan that strengthens AAAHC’s brand equity and reputation. This position will evolve the branding strategy, product positioning and messaging across all market segments. This individual will work closely with the Business Development team to create and implement insight-driven marketing strategies and drive execution while building best-in-class marketing capabilities. This position is very visible at all levels and this individual will be called upon to create and justify ideas within the team, peers and senior management.

Duties and Responsibilities:

• The Marketing Manager and Communications Project Manager report directly to this position 
• The Director is responsible to inspire others and collaborate to build momentum for action and positively influence outcomes. This position will build on organizational capability to break down barriers and identify new and more effective ways to accomplish task and goals ensuring effective management of communications as an integral component of a coordinated marketing plan 
• Collaborate with the SVP, MBD and other team members to lead, develop and implement a brand strategy and integrated strategic communications plan to advance AAAHC brand identity, broaden awareness of its products and services, and increase the visibility of its impact across key stakeholder audiences 
• Develop the annual and 3-year strategic marketing plan and collaborate with Business Development on revenue and volume forecasts generated by successful execution of the marketing plan 
• Drive market growth by guiding development and execution of AAAHC’s market penetration and expansion strategy designed to drive brand awareness of AAAHC’s unique value proposition and profitably grow revenue 
• Direct and lead market development including identifying high-opportunity markets, securing and understanding voice of the customer, and ensuring the successful execution of market development plans to achieve growth targets in collaboration with Business Development 
• Create, implement and measure the success of marketing, communications, and public relations objectives, enhancing and extending brand identity, internal and external communications, content development and art direction, conference exhibits, social media, digital marketing, vendor and contractor management, as well as website content and usability 
• Lead the development of go-to-market strategy for key segments. Oversee and direct the execution of strategic and tactical initiatives including promotions, tradeshows, conferences, sales collateral, and speaker bureau investments. 
• Coordinate and implement market research efforts and analyze market trends, integrating findings into marketing and business development; analyze existing products, services and markets in terms of the ability to compete, gain market share and grow revenue 
• Develop and manage expense and revenue budgets for key campaigns and overall marketing department 
• Organize, develop and present current and prospective client presentations on AAAHC services, hot topics, and client performance 
• Develop and maintain a high level of AAAHC product knowledge. Seek and analyze information on competition, market and industry trends and discern how this could impact the business and adapt to changing conditions 
• Manage, develop and provide leadership and coaching for direct staff to establish and maintain high performing marketing team 
• Communicate proactively to direct manager and when needed upper management and relevant stakeholders Provide regular, detailed status updates to manager

• Bachelor’s Degree 
• At least eight years progressive marketing experience in positions of increasing responsibility in the health care industry 
• Demonstrated experience in strategic planning and collaboration with executive, sales, product development and key operational groups 
• Strategic, critical but creative thinker, strong business sense and excellent financial and analytic skills; strategic mindset, with ability to make difficult decisions; strong problem-solving skills 
• Mid to senior-level marketing professional with a proven track record of success managing complex multi discipline market scenarios; demonstrable experience designing and implementing successful marketing campaigns which include market analysis, client insights and execution plan 
• Ability to understand highly, complex specialty products/services with a long sales cycle and develop strategic plans to find opportunities to maximize performance and growth; ability to develop and manage expense and revenue budgets 
• Proven successful track record as an individual contributor and/or manager who has grown top line results; works independently with minimal supervision; effective team player 
• Excellent Communicator (verbal, written, presentation) with the ability to influence and persuade stakeholders inside and outside of the organization; lead and manage change 
• Microsoft Office Proficient (i.e., WORD, EXCEL, PowerPoint)