Director, Marketing

Art Institute of Chicago


The Art Institute of Chicago, founded in 1879, is a world-renowned art museum housing one of the largest permanent collections in the United States. An encyclopedic museum, the Art Institute collects, preserves, and interprets works in every medium from all cultures and historical periods. With a collection of approximately 300,000 art works and artifacts, the museum has particularly strong holdings in Impressionist and Post-Impressionist painting, contemporary art, early 20th century European painting and sculpture, Japanese prints, and photography. The museum’s 2009 addition, the Modern Wing, features the latest in green museum technology and 264,000 square feet dedicated to modern and contemporary art, photography, architecture and design, and new museum education facilities. In addition to displaying its permanent collection, the Art Institute mounts more than 30 special exhibitions per year and features lectures, gallery tours, and special performances on a daily basis.

Position Details

Director, Marketing
Chicago Illinois
Chicago, IL

Position Summary:

The Director, Marketing develops and executes a complex, integrated marketing plan, which supports the goals of driving museum attendance and admission revenue and advancing the museum’s brand. Reporting to the AVP, Marketing and Communications, the Director leads a data-driven team that manages advertising, including creative development and media buying; social media strategy and content creation; email strategy for members and visitors; and partnership development. The role is responsible for paid admission revenue goals, as well as a commitment to cultivate a visitorship that represents the city of Chicago.

The Director also leads reporting and analysis on attendance, demographics, consumer research, and marketing results. They leverage existing, sophisticated reporting tools, and establish new, rigorous KPIs and metrics that respond to the evolving marketing landscape and support data-driven decision making.

Duties and Responsibilities

  • Leads the team that develops an integrated advertising plan that includes both digital and offline campaigns and drives a significant amount of revenue for the museum’s operating budget. 
  • Sets email strategy, and implements testing strategies to drive advance ticket purchases and engage with visitors pre- and post-visit. 
  • Collaborates across museum departments (Experience Design, Communications, Public Affairs) and with outside agencies to develop creative that aligns with the museum’s brand. 
  • Shares development of content strategy for social media, in accordance with the museum’s goals related to attendance, reputation, and social justice and equity. 
  • Owns marketing analytics and results, creates custom reporting and data visualizations, and applies learnings to optimize channels 
  • Regularly reports on museum attendance and demographic trends, and applies learnings to marketing campaigns 
  • Evaluates marketing priorities and sets exhibition budgets
  • Must have 7+ years of progressively responsible marketing experience with a proven track record of implementation and revenue generation. 
  • Demonstrated ability to work collaboratively with diverse teams, to lead and mentor talented staff, and to build consensus across departments. 
  • Expert knowledge of Google Analytics, and experience distilling large data sets to reach actionable conclusions. 
  • Strong eye for visual communications; interest in marketing trends and innovation 
  • Exceptional interpersonal, communication, and presentation skills. 
  • Desire to work in a mission-driven organization committed to equity, inclusion, and anti-racism.

We offer a competitive, comprehensive benefits package:

  • 5+ weeks of paid time off 
  • Paid holidays (up to 14 days) 
  • Medical, dental, and vision insurance 
  • Competitive retirement plan (up to 9% matching contribution) 
  • Tuition remission and Tuition Exchange Program 
  • Great employee discounts 
  • Complimentary general admission to participating cultural institutions

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