The Art Institute of Chicago, founded in 1879, is a world-renowned art museum housing one of the largest permanent collections in the United States. An encyclopedic museum, the Art Institute collects, preserves, and interprets works in every medium from all cultures and historical periods. With a collection of approximately 300,000 art works and artifacts, the museum has particularly strong holdings in Impressionist and Post-Impressionist painting, contemporary art, early 20th century European painting and sculpture, Japanese prints, and photography. The museum’s 2009 addition, the Modern Wing, features the latest in green museum technology and 264,000 square feet dedicated to modern and contemporary art, photography, architecture and design, and new museum education facilities. In addition to displaying its permanent collection, the Art Institute mounts more than 30 special exhibitions per year and features lectures, gallery tours, and special performances on a daily basis.
The Director, Marketing develops and executes a complex, integrated marketing plan, which supports the goals of driving museum attendance and admission revenue and advancing the museum’s brand. Reporting to the AVP, Marketing and Communications, the Director leads a data-driven team that manages advertising, including creative development and media buying; social media strategy and content creation; email strategy for members and visitors; and partnership development. The role is responsible for paid admission revenue goals, as well as a commitment to cultivate a visitorship that represents the city of Chicago.
The Director also leads reporting and analysis on attendance, demographics, consumer research, and marketing results. They leverage existing, sophisticated reporting tools, and establish new, rigorous KPIs and metrics that respond to the evolving marketing landscape and support data-driven decision making.