Essential Duties and Responsibilities:
Key areas of focus are content development, brand awareness, training/coaching, and monitoring and measurement. Responsibilities include creating and managing communications programs on matters of broad reputational importance including messaging and strategies related to reputational issues that could adversely impact the company, developing media relations programs and communications that inform and equip employees to communicate effectively to clients and prospects about key company news and issues, and reviewing and establishing corporate media relations guidelines, policies and governance structure to ensure consistency of external messaging across businesses and geographic regions, in addition to serving as a primary spokesperson for the company with media and responding to media requests.
Additional Considerations:
- Supports strategic corporate communications efforts.
- Works with global practice and division stakeholders to develop media plan strategies to elevate spokespeople and key messages to build brand awareness.
- Works with our industry experts on thought leadership ideas from inception to final product.
- Promotes interviews/articles of SMEs on social media.
- Connects and manage media relationships for corporate and global brokerage practices/divisions, including editors/reporters from various industry and vertical trade publications, as well as news outlets.
- Generates and edits press releases, media briefing books, fact sheets, bylined articles, Q&As, award submissions.
- Develops creative, compelling and timely media pitches.
- Leverages Meltwater, a media monitoring and media intelligence service that enables Gallagher to further build its brand.
- Divisions: Corp, GGB Global Practices, RPS, GB