Director, Media

General Mills

Our purpose is to make food the world loves. This drives connection and trust with our consumers, and the idea of service builds engagement with our employees.

We are focused on our Consumer First strategy, which means deeply understanding the needs and lives of our consumers and moving quickly to meet those needs with our broad portfolio of brands. And since the acquisition of Blue Buffalo, we’ve expanded our definition of Consumer First to meet the needs of all members of the family, including the furry ones.

Over the years, we’ve continued to adapt and evolve our portfolio to serve our consumers and drive growth. We’re proud of the portfolio we’ve built, highlighted by eight iconic brands that each represent more than $1 billion dollars in retail sales worldwide.

We’re a company of brand builders, and we see tremendous opportunities to make meaningful connections between our consumers and our brands to drive growth next year, and over the long term.

https://www.generalmills.com/

Position Details

Director, Media
Job
Full-time
Office/WFH
100% remote
7/22/2021
Twin Cities Metro
Minneapolis, MN

POSITION SUMMARY:

We are looking for a talented Media Director to lead General Mills into the future by evolving how we define, think, and activate media. In this role, you will drive media forward by delivering top-line growth through innovative, breakthrough and scalable media led initiatives. You will continuously develop a team of experts who to advance our media capability as an envied competitive advantage. You will drive effective media plans for today while building media capabilities for the future.

  • This role reports directly to the Chief Brand Officer 
  • Direct reports include Media Managers, Media Operations and Performance Marketing 
  • Owner of Media Agency relationships 
  • Key Partners include Brand Experience Directors, Commerce Marketing Director, Ecommerce Director, Creative Director, and Consumer & Market Intelligence Leaders

MAIN RESPONSIBILITIES:

  • Inspires curiosity about media, the changing media landscape as well as innovation and ideas that it can drive 
  • Fosters an environment of learning, experimentation and innovation 
  • Has a strong POV and designs best practices and capabilities that are delivered across the enterprise 
  • Oversees media strategies, media innovation and execution for General Mills globally, across all brands 
  • Leads, manages and inspires internal & external teams to develop plans that connect to our consumers, driving deep engaging experiences 
  • Cultivates and manages strong Media agency relationships for the enterprise 
  • Cultivates and manages priority Media Publisher relationships for the enterprise 
  • Serves as a bridge between brand building ideas and commerce activations

MINIMUM QUALIFICATIONS:

  • Bachelor’s Degree required, MBA preferred 
  • Minimum of 10 years Media experience 
  • Minimum 5 years Media experience in digital, programmatic, and innovation 
  • Recent experience leading a large team 
  • Experience successfully setting agency and media landscape direction, including agency-wide initiatives, evolving how teams go to market, and driving industry-changing thinking 
  • Extensive knowledge of media and the media landscape 
  • Extensive experience in media strategy, planning, buying across multiple media channels 
  • Extensive experience in influencing, coaching and leading teams through changing landscape and the evolution to digital 
  • Global media experience 
  • Ability to translate, understand, guide and evaluate media analytics tools and technology to ensure they will build and deliver more effective media plans 
  • Deep understanding of media best practices 
  • Highly collaborative with strong POVs on innovation, evolution and measurement

PREFERRED QUALIFICATIONS:

  • Inspired and motivated by staying ahead of the media landscape and leading the media evolution 
  • Confident 
  • Strong work ethic and team player 
  • Humble, influence-led approach to leadership 
  • Ownership mentality 
  • Excellent interpersonal and leadership skills, ability to influence subordinates as well as peers 
  • Possess personal qualities of integrity, credibility, and commitment to mission

ADDITIONAL CONSIDERATION:

  • The preferred location for this role is Minneapolis, MN however remote work-at-home applications will be considered.

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