The Director of Brand Creative is the lead designer and producer of branded, multichannel content and collateral – both print and digital – for Lawrence University (LU).
The Director supervises the Art Director and vendor/contractor work as needed and approved, and collaboratively works with content creators in the Communications Unit (e.g., graphic design, video production, photography, editorial, and social media) as well as colleagues across the university to provide high-quality deliverables that support the university’s mission and strategic priorities, enhance its brand awareness and prestige, and maintain its brand standards.
The Director oversees the creation of visually compelling content, products/merchandise, and campaigns that tell and/or represent the Lawrence story in ways that facilitate and encourage engagement from various constituencies (e.g., prospective students and families, current students and families, alumni, donors, community members, and the public).
The Director will create and deliver creative content to elevate and distinguish the LU brand and support growth in enrollments, fundraising revenues, and global reputation. As LU’s brand manager, this position oversees brand compliance primarily by example, as well as through the creation and dissemination of protocols, guidelines, toolkits, and instruction.