Director of Business Development



We’re BrandDirections, a creative agency located in Neenah, Wisconsin that offers branding, packaging, and marketing services to companies large and small. We provide a brand sensitivity that you can only get from an agency partner. Our experienced professionals know how to determine the best tools, and most effective visuals and messaging to make brands not only stand out but win in the marketplace.



We see branding as a process of defining what a company, product or service is to both the employees and to the marketplace. We help companies align and refresh their brands and protect their investment with brand guidelines.


At BrandDirections, packaging is not only our passion – it’s in our DNA. Since 1955, we’ve worked with consumer brands to bring their products to market. We’ve perfected the packaging process, from ideation to prepress, and have proven that we can save time and money without sacrificing quality.


We believe marketing is about telling your brand story through selective channels to reach the desired audiences. We offer expertise in the areas of strategy, design and copy, digital and web, public relations, and social media. Having 65 years of experience means we understand that businesses and organizations need solutions that are going to help them achieve their goals and win in the marketplace.

Position Details

Director of Business Development
Northeast Wisconsin
Neenah, WI

The Director of Business Development is responsible for the shaping and nurturing of a secure client base through an effective and well-managed sales program – in short, for leading a business development program focused on aligning our value proposition to prospective “client fits”, accurately identifying a prospect’s pain points and aligning our capacity to assist in overcoming issues, therefore enhancing the predictability of their business success.

The Director of Business Development is responsible for leadership on all aspects of the sales process including:

  • Identify, qualify and develop new sales leads 
  • Keep sales channel full of qualified prospects moving through at all times 
  • Present appropriate and relevant agency capabilities 
  • Coordinate and prepare proposals to clients 
  • Discover and define emerging market opportunities, identify new service offering opportunities that enhance and expand our capability 
  • Lead in the development and execution of BD marketing strategies

This position requires extensive knowledge of and above-average familiarity with the packaging design and production process.


Selling BrandDirections is not about selling units or telling prospective customers how wonderful we are; rather we are "selling" solutions - as defined by our ability to listen and extract important data from prospects, and respond with effective "problem-solved" solutions to their marketing or packaging activities. A business development professional has these principle responsibilities:

Identifying and qualify new sales leads

  • Research organizations and individuals to identify and qualify new leads and potential markets – capitalize on new and emerging opportunities
  • Define “real” purchasing decision-makers and “real” needs of prospects
  • Outreach/contact with potential clients (email, in person, or by phone) to set up 1:1 meetings 
  • Planning/oversight of agency sales and marketing initiatives and materials
  • Attend conferences, meetings and trade/industry events representing BD

Pitching capabilities

  • Preparing (PPT) capability presentations and proposals tailored to address defined prospect needs 
  • Outreach to prospects on industry trends, news and competitive insight
  • Develop pitches, proposals and quotes partnering with internal teams
  • Monitor progress against sales goals, ensuring they are achieved
  • Ensure seamless transition of new business prospect to agency client (account management)

Relationship management

  • Maintain ongoing relationships with prospects that become clients – ensure ongoing satisfaction Demonstrate superior listening and communication skills (internal and external teams)
  • In-depth knowledge of prospects business, products, markets and industry trends
  • Ability to extract, understand and interpret client pain points – responding accurately
  • Ability to respond and brainstorm solutions to problems on the fly
  • Ability to handle pressure and meet multiple, concurrent deadlines; skill in prioritizing and triaging obligations
  • Attention to detail in all things
  • Superior time management and organization
  • Above-average writing/communication skills

Administrative participation

  • Utilize established agency systems to maintain an accurate and timely NBD database
  • Provide regular accounting/reporting of progress against goals
  • Practice and participate in established agency procedures and protocols
  • Provide weekly reporting on progress to agency at large
  • Develop research/internal briefs for key prospects/opportunities to team members
  • Lead transfer of NBD accounts to the account service team
  • Observe confidentiality of all client/agency activities and materials


  • Balance mix/inflow of new business opportunities in keeping with business goals/objectives 
  • Continually seek to improve systems, methodologies and tools, participating in and/or leading process improvement initiatives
  • Work with established agency CRM/Project Management software systems to record all contacts and activities when they occur
  • Demonstrate and model agency mission statement, vision and values
  • Maintain a high level of service and respect for all clients
  • Lead annual review and improvement of New Business Development Plan including strategy, goals, tactics and timelines
  • Assist with the development of department annual budget, including metrics and reporting
  • Lead weekly new business download for all-agency weekly meetings and marketing team meetings 
  • Contribute to positive work atmosphere in a customer service-focused approach with customers, clients, co-workers and vendor partners
  • Bachelor’s Degree (BS or BA) in marketing, communications, public relations, advertising or a related business program with 5-8 years of direct new business development experience.
  • Demonstrated ability to meet sales goals.
  • In-depth knowledge of agency capabilities and services.
  • Excellent interpersonal, written, and verbal communication skills as well as strong presentation and delivery skills.
  • Ability to interact with all levels of employees, clients, and external contacts using tact and diplomacy.
  • Strong organizational skills with the versatility and flexibility to meet shifting client (internal/external) needs and frequently changing priorities.
  • Ability to work in a fast-paced environment.
  • Maintain and instill confidential handling of all project-related materials.
  • Willingness to work overtime as required based upon project needs and due dates.
  • Strong leadership, relationship and decision-making skills.
  • Ability to work independently with minimum supervision.
  • Ability to travel up to 60% of the time.

Salary Range: $80K base plus commission and benefits

Full-Time Benefits offered:

  • Paid time off
  • Flexible hours
  • Health insurance
  • Dental insurance
  • Healthcare spending or reimbursement accounts such as HSAs or FSAs
  • Retirement
  • Workplace perks such as coffee/massage/social committee activities and treats!

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