Director of Communications, HOPA

Executive Director, Inc. (EDI)

EDI is one of the top five association management firms in the U.S., providing professional services for national and international medical, trade and scientific associations. Our 40 years of experience are a key asset to the associations we serve, with client relationships exceeding 30 years.

Position Details

Director of Communications, HOPA
Southeast Wisconsin
Milwaukee, WI

CLIENT ASSOCIATION: Hematology/Oncology Pharmacy Association (HOPA REPORTS TO: Executive Director


STATUS: Exempt (Minimum of 37.5 hours/week)


The Director of Communications oversees and coordinates all staff functions of the Association’s communications team including media and public relations, activity-related promotion and audience generation, branding and design, corporate communications standards and the like to consistently articulate the Association’s mission and key messaging. The Director of Communications will work closely with a senior peer group in both the overall management of the Association, and to serve as a key communications partner on a variety of strategic initiatives aimed at effectively articulating our scientific leadership in the field, contribution to policy and advocacy efforts, educational offerings and other resources to key audiences, including our membership, general public, potential donors, and collaborators.


  • Develop a comprehensive annual Marketing & Communications plan for the various association programs and initiatives to advance HOPA’s interests in the areas of audience generation, membership recruitment, advocacy activities and effective fundraising messaging.
  • Includes identifying target audiences for variety of projects, events, and publications.
  • Direct and oversee the development and management of detailed timelines, innovative tactics, and defined budgets, key desired deliverables and specific metrics for evaluating success of campaign(s).
  • Regularly report on these findings as well as make recommendations for short and long-term communication strategy changes. Effectively lead, mentor and oversee the communications team.
  • Direct and coordinate their efforts in the membership cultivation, audience generation, funder relations, media outreach and general marketing communications activities on behalf of the association and ensure cross-team implementation of key association messaging in appropriate areas
  • Direct and oversee media relations strategies and tactics including development of appropriate campaigns, creation of press releases and press kits, media spokespeople training, pitching stories and building relationships with members of the media
  • Develop and cultivate a network of media contacts and serve as the primary media contact for the Association
  • Develop and ensure appropriate implementation of a news monitoring systems to assist senior-level staff stay informed on news relevant to the field
  • Provide high-level writing and communications support with media responses, editorials, and interviews to the President, Board of Directors, Executive Staff and others
  • Develop and ensure the implementation of necessary corporate communications standards, communications procedures, policies and regulations for the association
  • Oversee the full spectrum of HOPA’s digital communication outlets including websites, social media and other electronic communication platforms and oversee staff efforts in creation of content and updating of website, development and distribution of electronic newsletters, blogs, and utilization of other online tools, as needed
  • In close collaboration with the advocacy team members, help to identify opportunities to engage external stakeholders, including policymakers, the private sector, and the academic and industry communities via multiple communications tactics that are identified as part of the overall communications strategy
  • In close collaboration with the Development team members, direct and oversee the creation of appropriate outreach materials, reports, and other communications to maintain and strengthen relationships with current and potential donors
  • In close collaboration with the Education and Professional Development team, direct and oversee the branding and key messaging related to our education programs and materials.
  • Includes media interaction, audience generation, logo development and overall design of related meeting- or sponsor-branded items In close collaboration with the membership team, help to set the Marketing & Communications strategy to recruit new members, retain current members and elevate member engagement in association activities and volunteer opportunities
  • Stay updated on new marketing and communications technologies, best practices, and industry trends to identify innovative strategies and solutions that will drive growth in quality lead generation (i.e. new members, meeting attendees, and/or virtual community users)
  • Serve as the primary staff liaison to appropriate committees or councils Provide support to the Executive Director and Director of Administration as needed Other duties as assigned


  • Minimum 7-10 years’ experience in public relations, communications or marketing with demonstrated success in developing and executing effective communication strategies related to organizational policies in collaboration with a diverse team
  • Bachelor’s or Master’s degree in related field preferred
  • Ability to increase media exposure in news media, in print, broadcast and online, including effective use of social media
  • Excellent writing, speaking, and editorial skills including the ability to translate complex material into clear, engaging language for a variety of audiences
  • Ability to manage multiple projects and meet deadlines under time and resource pressure
  • Exemplary interpersonal, organizational skills and precise attention to detail
  • Previous demonstrated experience and success in developing and implementing successful promotional campaigns, product launches, membership drives and the like
  • Must be able to think strategically, multi-task effectively and work successfully in a team environment
  • Detail and results-oriented, with strong knowledge of budget processes and evaluation of outcomes analysis 


  • Travel of up to 2-4 weeks per year
  • Some evening and weekend work as needed
  • Occasional lifting, up to 50 pounds

Executive Director, Inc. (EDI) offers a competitive benefits package to provide protection, peace of mind and financial security to its employees. The range of options available allow our employees to customize benefits to best suit their needs.

All EDI employees are eligible to receive:

  • Health Insurance with 100% employer-paid premiums for single coverage (HSA plan); buy-up option to PPO plan - immediate eligibility
  • 401(k) plan with 3% employer contributions, regardless of an employee’s contribution
  • Life insurance for one year’s salary up to $50,000
  • Flexible paid time off, starting at three weeks per year
  • 9 paid holidays each year
  • Transportation benefits covering 50% of the cost of monthly parking or a bus pass for new employees and 100% of the cost for employees after three years
  • Long-term disability coverage is employer paid after a waiting period
  • A range of professional development opportunities

EDI employees also have the option to enroll in these additional benefits:

  • Dental insurance
  • Vision insurance
  • Short-term disability insurance
  • Flexible spending account for health and dependent care costs
  • Domestic partner and dependent benefits

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