1. Managing Communications Projects: This role will work closely with the AVP of PR & Communications and other MIC colleagues to manage communications projects deemed strategic to university objectives. These projects will range from university news announcements to campaigns in support of critical initiatives (e.g. DEI campaigns, fundraising drives, etc.). This will include facilitating editorial meetings, playing an active role in story mining, contributing creative ideas for bringing stories to life, and setting project timelines. On occasion, this will also include crisis communications.
2. Managing the University’s Long-Term Editorial Calendar: With direction from the AVP of PR & Communications, the Director of Communications will set the university’s long-term editorial calendar based on strategic priorities. This editorial calendar will inform the direction of the St. Thomas Newsroom, magazines, newsletters and internal communications materials. As part of this, the Director will oversee the monthly editorial plans for the Newsroom, provide strategic oversight of the St. Thomas Magazine editorial lineup (e.g. suggest themes, etc.), provide suggestions for internal and alumni newsletters, among other duties. This role will also be expected to write and edit major stories for these publications.
3. Leading Internal Communications: This position will manage plans designed to keep St. Thomas students, faculty and staff apprised of important news and announcements. This role also will be expected to help build and enhance internal communications skillsets for the PR & Communications team, as well as the MIC team as a whole. This will include consulting with partners across the university on internal communications needs and helping to create recommendations, as well as editing and approving materials produced by the Internal Communications Specialist. The Communications Director will also work closely with the Chief Marketing Officer on communications resulting from decisions made by senior leadership. Additionally, this role will also play a role in establishing a network of people across the university who manage communications to ensure messages are aligned and campaigns are coordinated as needed.
4. Creating Content: In addition to editing and approving copy, the Communications Director should be a strong writer as well and be prepared to contribute written copy for all of the university’s strategic publications (including internal communications) as needed. Aside from written copy, this position should also possess a working knowledge of multi-media communications vehicles (e.g. podcasts, interactive infographics, etc.) and be able to recommend them as appropriate, depending on the communications challenge. This position must also develop and maintain relationships with key university personnel (e.g. deans, professors, department leaders, subject matter experts, etc.) to develop story ideas.