Director of Digital and Direct Marketing

Great Wolf Resorts is seeking a Director of Digital and Direct Marketing. This position is responsible for developing and leading the execution of strategic digital and direct marketing programs that contribute to continued growth of Great Wolf Resorts. 

Duties: 

• Willingness to accept the most effective role. 
• Participates fully in Project Green Wolf, our company-wide environmental sustainability initiative, which includes, but is not limited to, recycling, waste reduction, and energy and water conservation. 
• Responsible for the promotion of a safe and professional workplace through adhering to policies and procedures as outlined in the Great Wolf Resorts handbook.
• Develop integrated marketing programs to build brand awareness, drive sales and ensurecontent is on-brand and consistent across all digital and direct media vehicles.

Direct Marketing:

• Analyze the GWR customer database and recommendations regarding hygiene, maintenance, management and opportunities. 
• Leverage customer data to formulate more sophisticated segmentation criterion.
• Implement targeted CRM and acquisition strategies focused on delivering value and relevant content to consumers, ultimately enhancing customer lifetime value and driving growth for Great Wolf Resorts.
• Direct the design, customer segmentation, messaging, analytics and test-and-learn strategies for all email marketing communications. 
• Promote growth of the GWR email database and monitor associated KPI’s. 
• Utilize aggressive testing to maximize campaign performance and isolated campaign-driver effectiveness. 
• Manage the strategy, creation and distribution of any direct mail pieces required as part of contact strategies. 

Digital Marketing:

• Oversee and manage online strategy, development and execution for display, search, mobile, SMS, tablet, email and emerging technology platforms. 
• Work closely with social media team to ensure complete integration of plans and strategies.
• Collaborate with agency to regularly optimize the design, content, targeting, and messaging of interactive programs. 
• Work closely with revenue management and product development teams to ensure consistency in SEO strategy and implementation including keyword generation and content creation.

General Duties:

• Manage relationships, budgets and timelines with media and technology vendors and agencies. 
• Develop plans and present to management for funding and approval.  Report on plan and program results on an ongoing basis. 
• Oversee the operating budget for digital and direct marketing areas, managing programs to budgeted investment as well as qualifying any variances.
• Present program and progress at company meetings as needed.

Desired Skills & Experience: 

• 4-year college degree in Marketing, Communications, Business or a related area. 
• Requires working knowledge of Microsoft Office products. 
• Strong communication and presentation skills. 
• Demonstrated success at developing integrated digital and direct marketing campaigns from strategy through execution and a broad understanding of all online and emerging media channels. 
• Career marketing professional with minimum of 5 years of digital and direct marketing experience. Experience in consumer markets preferred. 
• Ability to multi-task and prioritize various projects mandatory. 
• This position is based in Madison, WI

Physical Requirements: 

• Lift up to 30 lbs. bending, stretching
• Ability to sit or stand for long periods of time

As a member of the Great Wolf Pack you will have available to you the following benefits:

• Competitive wages
• 401k Paid holidays
• Discounts at all our properties
• Discounts through our corporate vendors

In addition to the above benefits our full-time pack members also enjoy:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Flexible Spending Account