WAGO Corporation is seeking a Director of Digital Marketing
for the Americas. This position is a senior-level role responsible for
overseeing the strategic and tactical execution of digital marketing
initiatives. They ensure efficient processes, effective use of marketing
technology, and successful alignment with business goals. This role requires a
blend of marketing strategy, technology proficiency, and leadership skills in
working across the Americas countries. This
person will be responsible for developing, executing, and overseeing all
aspects of Digital Marketing Operations including strategic planning,
technology management, process development and optimization, data analysis and
reporting, budget management, vendor management and cross-functional collaboration
across marketing, sales, finance, IT, channel and support functions. This role
will work to create, manage and metric all Marketing effectiveness KPIs while
ensuring alignment with overall marketing strategy, brand guidelines and sales
initiatives.
This position reports to the Vice President of Marketing and
Digitization - Americas and works in close collaboration with Marketing
leadership positions in the United States, Mexico, Brazil and Canada, along
with our headquarters in Germany. This position will also work in tandem with
the same role/position supporting two other regions (EMEA and APAC). Key roles
this position will coordinate with are Channel Marketing, Product Marketing
Managers, Marketing Communications, Training, Support, and Sales teams.