Real Racine is a 501c(6) private non-profit corporation whose primary emphasis is promotion of tourism in Racine County. It was incorporated in March, 1983 and is not affiliated with Racine County. The Real Racine Sports and Events Commission is a 501c(3) private not-for-profit organization and was incorporated in July, 2019.
The organizations are funded in large part by a portion of the 8% room tax that is collected on all lodging stays of less than thirty days by properties in Racine, Caledonia, Sturtevant, Yorkville, Burlington and Waterford.
It is governed by a 19 member board of directors.
Currently there are four full time and three part time employees. This is supplemented by approximately five volunteers.
Real Racine is the only local tourism organization that is accredited by both Destinations International and Destinations Wisconsin.