Regal Ware, Inc. is a privately-held American-owned company that manufactures and markets stainless steel cookware and bakeware, multi-ply cookware and cast aluminum cookware for families worldwide. The company was founded in 1919 as the Kewaskum Aluminum Company, and was incorporated as the Kewaskum Utensil Company in 1945. The corporate name was changed to Regal Ware in 1945. In 2002 Regal Ware acquired the assets of The West Bend Company, thereby tracing the company’s continuous manufacturing in the United States back to 1911. In 2003 Regal Ware divested itself of the small electrics housewares business sold under the West Bend brand name, while retaining the manufacturing and rights to the West Bend Cookware history. Cookware by Regal Ware is produced in the United States at the company’s two manufacturing facilities located in West Bend, Wisconsin and Kewaskum, Wisconsin. Its corporate offices are located in Kewaskum. Cookware by Regal Ware products are sold under a variety of brand names through direct-to-the-consumer channels. Each cookware brand has its own unique combination of features and benefits. Current direct sales brand names include Saladmaster®, Kitchen Fair®, Lifetime®, Classica®, and Royal Queen®.
Reporting to the Senior Vice President of Sales & Marketing, this position is responsible to increase sales by collaborating with cross-functional team members to manage the eCommerce initiative including but not limited to, business planning, content strategy and development, promotional campaigns and other online marketing, website design, web analytics and web technologies.