Director of Expo Sales

PMI Entertainment Group

PMI Entertainment Group is a local, Green Bay, Wisconsin company. We provide comprehensive venue, sports and entertainment management services for the venues listed below. We are a private, non-stock corporation led by a board of directors made up of community leaders. We have no owner. That means any profits we make are put back into the venues we manage or into the communities of Northeastern Wisconsin. Our company exists to enhance the entertainment offering and economic growth of the venues we manage and the community we live in.

What makes our company unique is the fact we pay Brown County to manage the Resch Center and pay for all operating costs, including insurance, utilities and routine maintenance. The money we pay to the county goes into a fund for future improvements. The taxpayers of Brown County do not fund any aspects of the day to day operations. In this industry, it is normal for the management company to be paid a fee to manage a facility and for the county or municipality to pay for operating costs. In our case, we take the risk to bring entertainment to Northeastern Wisconsin. We produce many of our own events and get creative with our businesses to fulfill our financial commitment to Brown County. We do this by being entrepreneurial in all aspects of producing, operating and delivering events to the buildings we manage.

Position Details

Director of Expo Sales
Northeast Wisconsin
Green Bay, WI

Responsible for executing sales functions to secure bookings and documents initial details for event producer. Manages, generates, contracts and responds to all Resch Expo event and programming rental requests. Works with all event rights holders and rental clientele to determine their initial needs and ensure seamless transfer of client to event department for execution. The Expo Sales is an experienced, highly motivated, forward-thinking, creative minded leader that will support sales and event initiatives and have an ability to build and maintain strong, long lasting customer relationships.

★ Demonstrates and embodies the PMI Entertainment Group Culture and Customer Service values.

★ Assumes management responsibility for all services and activities of the Sales division including the scheduling and booking of all Resch Expo events; and the vendor packages, sales materials, proposals, sales calls and contracts.

★ Generates and promotes event business through building relationships and participating in networking events with local, national, and international businesses, and community organizations. Establishes relationships with surrounding hotels and visitors’ bureaus, as well as Chamber of Commerce and other associations that relate to promotion of local business, tour and travel to be able to market properly to get a return on investment directly to increase revenue sales at the venue.

★ Attends national, regional and local conferences and shows to represent venue to solicit sales leads. Prepared bid proposals, develops sales contracts and addendums.

★ Directs and interacts with key convention clients, assisting sales team with maintaining relationships, negotiating, qualifying and closing deals, provides advice and guidance in developing appropriate solutions to meet client needs.

★ Analyzes the market’s potential for new business opportunities. Tracks sales and develops status reports on client needs, problems, interests, competitive activities, and potential for new strategies and clients.

★ Manages and implements the development of sales goals, objectives, policies, and priorities of sales programs and activities for the Expo Center. In doing so, prepares statistics, sales reports, strategic sales plans, travel plan, sales forecasts and budget presentations for executive and corporate management as directed.

★ Monitors and evaluates the efficiency and effectiveness of service delivery methods and relationships; identifies opportunities for improvement and reviews with sales team; implements improvements.

★ Serves as the initial customer service representative for event owners and space rental clientele. Processes and organizes rental agreements and provides pricing for space rental and services. Works with finance, show and event and facility departments to insure accurate and timely invoicing.

★ Participates in the development and administration of the annual budget. Responsible for achieving sales revenue budgets.

★ Prepares written proposals; reevaluates potential business value of various events and clients; initiates contractual arrangement; finalizes all booking arrangement; prepares contracts; negotiates rental and other rates as required.

★ Conducts tours of facility for potential licensees or clients; answers questions and provides information regarding facility capabilities.

★ Establish close working relationships with food and beverage, catering, parking, operations, vendors and contractors to deliver necessary services to the Expo Center’s customers and facilities.

★ Collaborates with Sales and Marketing departments to create marketing budget, sales presentations, and marketing plans based on industry trends.

★ Works with Marketing department to coordinate facility advertising and marketing materials; analyze facility rental rates, schedules, and labor rates and modifies as necessary. Continuously communicates with marketing department to identify cost-effective ways to drive business.

★ Works with Resch Center booking to maintain facility central booking calendar and to keep current the monthly schedule of events.

★ Responsible for following, observing, and participating in all company related safety programs, procedures and training as well as reporting potentially unsafe procedures.

★ Undergraduate degree in sport & event management, business administration, venue management, marketing, hospitality & tourism or related field is preferred.

★ At least (5) years of experience in venue management and book, meeting planning, hospitality sales or related field.

★ Knowledge of Ungerboeck, Customer Relationship Management (CRM) or other venue booking software is a plus.

★ Thorough understanding of popular social media platforms required (Facebook, Instagram, Twitter, Snapchat, etc.)

★ Familiarity with pertinent Federal, State, and local law codes and regulations.

★ Ability to travel as needed.

★ Communicates clearly and concisely, both orally and in writing. Communicates effectively and maintains positive courteous, supportive, and professional working relationships with all levels of contacts. Contributes to the customer service-oriented atmosphere within the Company when needed and/or requested.

★ Maintains professional and technical knowledge by attending educational workshops or seminars, reviewing professional publications, establishing personal networks and participating in professional societies.

★ Interpersonal and analytical skills necessary in communicating effectively with Company personnel, clients, or visitors when providing information either in person, e-mail or phone. Ability to develop and present convincing and persuasive sales presentations and close sales.

★ Requires high degree of organizational skills to deal with daily job demands and multiple tasks.

★ Ability to review contracts and understand legal terms and verbiage

★ Proficiency in proofreading, editing, spelling and grammar. Ability to concentrate and pay close attention to detail when composing, typing, and proofing materials, and when meeting established deadlines and priorities.

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Short Term Disability
  • Long Term Disability
  • Voluntary Accident Coverage
  • 401(K) Plan
  • Flexible Benefits Plan
  • Wellness Program and Reimbursement Policy
  • Paid Time Off Program
  • Professional Membership/Seminars
  • Employee Asistance Program

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