Personalized Healthcare, Nationwide.
Since 1929, Blue Cross Blue Shield (BCBS) companies have provided healthcare coverage to members, allowing them to live free of worry, free of fear. In every ZIP code, Blue Cross Blue Shield offers a personalized approach to healthcare based on the needs of the communities where their members live and work. They work closely with hospitals and doctors in the communities they serve to provide quality, affordable healthcare.
We understand and answer to the needs of local communities, while providing nationwide healthcare coverage that opens doors for more than 107 million members in all 50 states, Washington, D.C., and Puerto Rico. Nationwide, more than 96 percent of hospitals and 95 percent of doctors and specialists contract with Blue Cross Blue Shield companies — more than any other insurer.
The Director of External Communications is part big picture strategy, part tactical and supports corporate and brand objectives through the conception, creation, and management of integrated communications initiatives. This role oversees the amplification of messaging through an omnichannel (broadcast, print, digital, social) approach leveraging both social and traditional media channels as well as paid and earned media tactics. Partnering with teams across the communications and creative division this role works with media partners across the PESO model, and creative agencies to develop strategies to bring them to life.