Director of Loyalty and Community

Bally's Corporation

Why Bally's?

Bally’s Corporation is one of the world’s leading entertainment companies, with millions of players across digital gaming platforms and traditional casino venues. Recognized for our innovation, energy, and dedication to creating thrilling gaming experiences, we were born to entertain.

A career with Bally’s means starting on a path to endless possibilities. Our growing business is searching for service-minded individuals looking for a place to build and grow, excel, and truly make a difference. So, if you want to be challenged in an exciting and fast-paced environment, this is the place for you!

Position Details

Director of Loyalty and Community
Chicago Illinois
Chicago, IL

The Role:

Bally’s Corporation has two rapidly growing sports content brands, Stadium and Bally Live. Stadium is an interactive sports network (OTT, Digital, Mobile) with a unique mix of high-end produced linear sports content and full fan interactivity via chat, games, rewards, and more. Bally Live (Digital, Mobile) is a destination to watch live sports like MiLB, Poker, PFL, and more with the same interactivity focus as Stadium. Both brands share a rewards program and user authentication.

We are looking for a Director of Loyalty and Community to develop a personalized, strategic approach to loyalty and retention of our viewership base utilizing an omni-channel approach across both brands with a focus on the rewards program. Our ideal candidate will understand lifecycle marketing and the value created through differentiated loyalty offerings. They will have a passion for developing new touchpoints that create a deep level of engagement as well as enthusiastic member retention.

The rewards program spans across both Stadium and Bally Live with a single authentication for both apps. The Director Loyalty and Community will be responsible for the strategy and framework of the rewards program to build in retention, usage, and personalization.

The candidate will operate in a high-growth space with a fast-changing landscape that will require flexibility and continual adaptation. The Director will have experience building fan communities, understand gamification and incentives, and understand the sports fan landscape.


  • Lead the strategy, planning and execution of initiatives across social/digital communities, brand owned apps, and the rewards program. 
  • Manage retention initiatives across OTT, social, digital, and mobile that grows communities and loyalty with the ultimate goal of viewership and app engagement. 
  • Partner closely with internal teams to develop compelling customer propositions that unlock value to Bally Live and Stadium. 
  • Work closely with the Director of Marketing to build loyalty and community campaigns and initiatives into the overall marketing calendar and plans. 
  • With the Director of Marketing, develop persona groups based on viewership and social data and app activity data that enhances loyalty and community strategies. 
  • Build out user journey and LTV strategy. 
  • Own the referral strategy for users. 
  • Grow audience and users based community in both brands’ app. 
  • Work closely with the Interactivity Team to align on gamification and free to play initiatives. 
  • Support development and deployment of a loyalty roadmap for new initiatives, targeted towards varying segments of users to deliver on aggressive growth and retention goals. 
  • Manage the rewards program, building out point issuance and redemption strategies and personalization. 
  • Bring to life the value of interactivity and engagement in the Bally Live and Stadium rewards program. 
  • Build, scale, and manage key elements of a universal rewards program that will ensure increased customer LTV and retention through both brand platforms. 
  • Manage redemption and prizing strategy and fulfillment for our prizing verticals and rewards program. 
  • Work closely with the Head of Marketing and Finance for prizing budgets. 
  • Work within a matrixed, cross-functional team across multiple, highly complex projects focused on driving the quality of engagement amongst users and prospects.
  • Bachelor’s Degree 
  • 8+ years of experience in loyalty and performance marketing 
  • 2+ years leadership experience 
  • Preferably with experience in sports and media 
  • Proven track record of leading user engagement and retention programs, with a deep understanding for the customer journey 
  • Strong analytical skills with ability to synthesize insights into opportunities 
  • Experience leading social and community teams 
  • Experience with rewards programs a plus 
  • Focus on the user experience and understanding funnels 
  • High-level of commitment to a quality work product and organizational ethics, integrity and compliance 
  • Ability to work effectively in a fast paced, team environment 
  • A team player with strong interpersonal and collaboration skills 
  • Excellent communication skills, both verbally and in writing 
  • Demonstrated decision making and problem-solving skills 
  • High attention to detail with the ability to multi-task and meet deadlines with minimal supervision

What's in it for you:

  • Competitive Salary with annual performance reviews 
  • Comprehensive health coverage plan that includes medical, dental, and vision 
  • 401(K)/Company Match 
  • Employee Stock Purchase Plan 
  • Access Perks and Childcare discounts

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