Bally’s Corporation has two rapidly growing sports content brands, Stadium and Bally Live. Stadium is an interactive sports network (OTT, Digital, Mobile) with a unique mix of high-end produced linear sports content and full fan interactivity via chat, games, rewards, and more. Bally Live (Digital, Mobile) is a destination to watch live sports like MiLB, Poker, PFL, and more with the same interactivity focus as Stadium. Both brands share a rewards program and user authentication.
We are looking for a Director of Loyalty and Community to develop a personalized, strategic approach to loyalty and retention of our viewership base utilizing an omni-channel approach across both brands with a focus on the rewards program. Our ideal candidate will understand lifecycle marketing and the value created through differentiated loyalty offerings. They will have a passion for developing new touchpoints that create a deep level of engagement as well as enthusiastic member retention.
The rewards program spans across both Stadium and Bally Live with a single authentication for both apps. The Director Loyalty and Community will be responsible for the strategy and framework of the rewards program to build in retention, usage, and personalization.
The candidate will operate in a high-growth space with a fast-changing landscape that will require flexibility and continual adaptation. The Director will have experience building fan communities, understand gamification and incentives, and understand the sports fan landscape.