Director of Marketing and Brand Management

Working with the Associate Vice Chancellor, this position manages institutional brand management and oversees University-wide marketing projects in an effort to increase the University of Illinois at Chicago’s (UIC) reputation and perception. The position will work closely with other campus marketers and will advocate for consistent, compelling and clear branding that broadens the University’s brand and increases awareness and interest among internal and external constituents.

They will lead various integrated marketing communications activities and ensure that we are optimizing messages and channels (both ones they manage and other communication channels). They will uphold and help operationalize the institution’s comprehensive and coordinated marketing strategy.

Duties:

1. Build on and help operationalize the university’s strategic marketing and communications plan through compelling messaging and branded design. 
2. Identify strengths and challenges of the UIC brand including prevailing attitudes and perceptions by key audiences, competitive review, brand distinctions, and market research to create marketing initiatives that advance the university’s key strategies and distinct messages. 
3. Establish marketing priorities, a marketing scorecard, and allocate resources prudently to accomplish objectives and ensure the integration of marketing activities with fundraising, alumni and student engagement and recruitment and other campus objectives. 
4. Conduct periodic marketing research and audits to inform and evaluate marketing decisions. 
5. Advance brand and marketing integration across the campus as the key liaison to the colleges and other major campus administrative units; lead regular meetings and communication with the campus communicators and marketers. Serve as liaison to system re: marketing projects and results. 
6. Provide leadership and counsel to colleges, departments, and other units on campus as they develop and implement marketing and communications plans and initiatives. 
7. Supervise vendor relationships for contracted services. 
8. Work with AVC on reputational advertising campaigns, execute and track media buys, do post buy analysis, work off of annual editorial and marketing calendars and in coordination with other areas (athletics, UI Health, admissions)
9. Coordinate advertising on behalf of the Chancellor's Office and other university offices, as needed, and produce campus marketing material and image-building publications. 
10. Plan, assign and review work of staff to ensure that group objectives are met. Hire, train, develop and manage staff to ensure that a qualified staff exists to meet group objectives. 
11. Perform other related duties and participate in special projects as assigned.

1. Minimum of a Bachelor’s degree in communications or marketing required. 
2. Minimum of five years of marketing, advertising, communications, media relations and public relations. Experience in large, complex organization required; preferably in both the public and private sectors. Higher education communications experience preferred. 
3. Established record of accomplishment implementing strategic, successful marketing and communication campaigns. 
4. Progressive responsibility in institutional marketing, branding and identity. 
5. Experience managing issues that have the potential to damage an institution’s reputation. 
6. Knowledge and experience in marketing metrics from creating scorecards to advertising campaign analysis. 
7. Experiencing working with media on advertising buys that maximize spending. Experience with Wordpress, digital design, data analytics, and social media. 
8. Excellent written and oral communication skills. 
9. Demonstrated experience managing a team of creative professionals. 
10. Ability to use independent judgment and gather, manage and impart information to the media and various internal and external audiences. 
11. Experience managing crisis communication situations. 
12. Experience working with people from diverse cultures and backgrounds.

For fullest consideration, you must complete the UIC online application, submit a cover letter and resume by July 10, 2019.