Director of Marketing and Communications

Milwaukee County Transit System

The Milwaukee County Transit System (MCTS) has grown from a single horse-drawn streetcar in 1860 to the largest transit system in Wisconsin and the economic engine of Southeastern Wisconsin.

With a fleet of 400 diesel buses and a dedicated team of over 1,100 operators, mechanics and administrative staff, MCTS provides on average 150,000 rides every day to people across Milwaukee, Ozaukee, Washington and Waukesha Counties. At MCTS, we never lose sight of the important role we play in the community we serve. From getting people to work and school to doctor’s appointments and shopping trips; No matter where you are going or what you are doing, MCTS Takes You There.

We are proud to offer state-of-the-art system features including clean diesel buses, Real-Time Information and the M•CARD, which is a reusable smart card that riders use to pay fares. With these and other improvements on the horizon, MCTS is poised to offer riders a state of the art passenger experience. It’s truly an exciting time for transit in Milwaukee and we invite you to come aboard. For more information about Milwaukee County Transit System, visit us at

The Milwaukee County Transit System (MCTS) is a mass transit organization owned by Milwaukee County.

Milwaukee Transport Services, Inc. is a quasi-governmental instrumentality of Milwaukee County responsible for the management and operation of the Milwaukee County Transit System.

Position Details

Director of Marketing and Communications
Southeast Wisconsin
Milwaukee, WI

The Milwaukee County Transit System (MCTS) is seeking a Director of Marketing and Communications with the skills and abilities to also serve as the organization’s public information officer with responsibility for managing of media and community relations.

The Director of Marketing and Communications will oversee planning and implementation of effective marketing programs to increase the use of transit, enhance the image and reputation of MCTS, and provide for greater understanding of transit’s vital role in the community. The successful applicant to this leadership position will be responsible for the strategic direction of public relations, media relations and marketing.

The person in this position will be responsible for developing marketing programs to promote transit services and will identify news stories for mass media and internal and external publications. The incumbent oversees the writing, editing, design, conceptualization, development and coordination of a variety of communications, including media, newsletters, and promotional materials. This opportunity is ideal for an experienced marketing, communications and public relations professional interested in furthering their expertise in a public transit setting.

The ideal candidate will be a strategic as well as a process-minded leader with experience managing marketing functions and activities of a large organization, including the development of advertising campaigns, strategies and plans. We are seeking a person with strong spokesperson skills that is comfortable being interviewed by newspaper reports, speaking publicly in front of community groups, and giving television interviews.

  1. Communicates with media regarding MCTS positions, policies, and events; participates in interviews with media representatives often with limited time to prepare. Acts as Company spokesperson / public information officer, making speeches and public appearances, and representing the Company at press conferences. 
  2. Manages and promotes the MCTS consumer website and oversees the administration of MCTS social media accounts. 
  3. Responsible for developing the MCTS brand, copyrighted logo and other public customer facing graphics. Manages all internal and external marketing communication, public information, and community relations. 
  4. Under tight deadlines, prepares letters, messages, articles, press releases, talking points and other printed materials for use by the Managing Director and the news media.
  5. Coordinates media (press) events; participates in planning of events, often with internal or external partners; develops media kits and press releases; contacts media in order to ensure participation and attends events; works with community groups to provide information on transit and supports community events in which MCTS participates. 
  6. Advises MCTS leaders about and other internal stakeholders on mass communication messaging strategies and effective public information techniques to aid in accomplishing objectives.
  7. Responsible for building and maintaining budget for Marketing Department, including advertising budget. Manages fare sales programs and advertising programs that bring in more than $5 million a year. Approves of spending for the Marketing Department. 
  8. Manages staff that develops consumer information, ensuring accuracy of materials. Directs staff that manage business/institutional sales programs such as Commuter Value Pass and University Pass (UPASS). Assists MCTS in ensuring compliance with government standards under the ADA and Title VI for Limited English Proficiency. 
  9. Develops long range strategic, marketing and customer service objectives. Uses performance measures and key statistics. Conducts consumer research. 
  10. Develops annual marketing plan including goals and strategies. Plans and manages marketing budgets and administers grants for marketing support. Executes annual marketing plan, and provides timely reporting on plans, progress, issues and results.
  11. Oversees staff that administers contracts for on-bus and shelter advertising. Manages and monitors business aspects of marketing, including oversight of consultants and service providers: advertising agencies, graphic designers, research firms, printing industry partners, etc.
  12. Builds internal relationships to serve internal clients, problem solve and to ensure a cohesive approach to communicating company-wide initiatives and accomplishments.
  13. Develops effective external relationships by representing Company on boards, committees, and special task forces when requested.
  14. Provides oversight and leadership to MCTS customer service center and coordinates the flow of internal customer information/messaging to optimize the external facing information for riders.
  1. Experience as a spokesperson or public information officer that successfully represented an organization in front of news media and with the public. 
  2. A Bachelor’s degree in marketing, advertising, journalism, public relations or a related field and at least 5 years of professional experience is required. Ideally an M.B.A. or other advanced degree. Minimum 3 to 5 years of management experience is required. 
  3. Knowledge of current advertising and marketing trends. Knowledge of advertising and marketing principles and best practices. Knowledge of spokesperson/public information officer principles and best practices. 
  4. Demonstrates a strong understanding of media relations. Knowledge of the Milwaukee Urbanized Area Media / Advertising Market. 
  5. Experience in project management techniques, including budgeting, scheduling, scoping and quality control. A track record of on-budget, on-time, and within scope project delivery.
  6. Knowledge of the political process at local, state and federal levels.

MCTS offers an excellent fringe benefits package which includes:

  • Health and Dental Insurance that becomes effective on your first day of employment 
  • Pension Plan
  • 457 Deferred Compensation Plan 
  • Eye Wear Reimbursement
  • Health Club Reimbursement
  • Health Care Flexible Spending Account
  • Short Term Disability Insurance
  • Long Term Disability Insurance 
  • Felonious Assault Insurance
  • Accidental Death and Dismemberment Policy for salaried employees
  • Company-Paid Term Life Insurance
  • Optional Life Insurance 
  • Paid Vacation 
  • Personal Days 
  • Sick Days 
  • Paid Holidays 
  • Funeral Leave
  • Jury Duty wage reimbursement
  • Tuition Reimbursement Program 
  • Free employee bus pass

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