Director of Marketing & Communications

Join PCYC as the Director of Marketing & Communications and lead dynamic strategies that elevate our brand, grow community impact, and drive meaningful engagement and revenue alongside a passionate leadership team.

Responsibilities will include the following:

• Lead the vision and execution of a bold, integrated marketing and communications strategy across PCYC’s signature programs—The Capri, PYC Arts & Tech High School, and vibrant after-school initiatives.
• Shape and elevate the organization’s visual identity and voice across all platforms, ensuring cohesive, compelling messaging that resonates with diverse audiences.
• Set and uphold high standards for tone, style, and personality across all communications, driving a consistent and authentic brand presence.
• Oversee the design, functionality, and content strategy of PCYC and The Capri websites, creating intuitive, engaging experiences for all users.
• Partner with program leaders to craft audience-centered marketing plans and inclusive, easy-to-navigate registration pages that welcome youth and community members.
• Serve as a trusted public face of the organization, managing media relations with confidence and crafting press releases that amplify PCYC’s mission and community impact.
• Use traditional media and emerging platforms to position The Capri as a leading, inclusive cultural destination on local, regional, and national stages.
• Harness digital metrics, audience feedback, and market research to guide data-informed decisions and continuously improve engagement strategies.
• Collaborate closely with leadership to develop speeches, presentations, and key messages that inspire and inform.
• Offer creative, strategic input to ensure organizational materials and reports are polished, accessible, and aligned with brand standards.
• Drive fundraising visibility by partnering with the Development Director and consultants on strategic communications, sponsor materials, and event promotions.
• Manage and optimize the communications budget to support ambitious goals while maintaining fiscal responsibility.
• Embrace new challenges and contribute flexibly as needed in support of PCYC’s evolving mission.

Who You Are:

• You possess a Bachelor’s degree in English, Communications, Public Relations, Journalism, or a related field.
• You bring experience working within nonprofit, arts, education, or community-based organizations.
• You have a background in audience development and community engagement.
• You understand how to craft stories that resonate across diverse and intergenerational audiences.
• You can contribute bilingual or multilingual communication skills—an asset in our multicultural community.
• You offer proven experience designing and executing integrated marketing and communications strategies.
• You demonstrate exceptional written, verbal, and interpersonal communication skills.
• You lead with confidence and have a strong track record in managing teams and collaborative projects.
• You have successfully represented organizations as a media spokesperson and managed public relations initiatives.
• You bring solid knowledge of digital marketing, including email campaigns, social media strategy, SEO/SEM, and content development.
• You analyze audience and engagement data to drive strategy and refine outreach efforts.
• You are comfortable using content management systems like WordPress and visual tools such as Canva or Adobe Creative Suite.
• You thrive in fast-paced environments and can manage multiple projects, deadlines, and priorities with ease.
• You are deeply committed to equity and inclusion and understand the importance of cultural competence in communications.
• You have experience managing marketing budgets and working effectively with external vendors.
• You hold a valid driver’s license, access to reliable transportation, and the ability to meet PCYC’s driving record requirements. Please note that if the license was not issued in the state of Minnesota, you have 60 days after becoming a Minnesota resident in which to apply for your Minnesota driver's license or permit.

Wages and Benefits:

$78,000 - $86,000 on an annual basis, depending on qualifications and experience; Generous paid time off (PTO), plus 12 paid holidays; competitive health, dental, and vision insurance; Health Savings Account (HSA), and options for Flexible Spending Accounts (FSA). There is employer paid basic life with the option for additional coverage paid by the employee. The employer pays for Accidental Death and Dismemberment (AD&D) insurance and long-term disability insurance. PCYC sponsors a retirement plan with 25% match on your first 4% and immediate vesting.