Director of Marketing and Communications

Southwest Health

Southwest Health is a growing not-for-profit community health provider offering patient-centered personal care to residents of southwest Wisconsin and beyond. With growing clinics in Platteville, Cuba City, Darlington, Kieler, and Lancaster, Southwest Health is bringing high-quality healthcare closer to home. 

Every employee at Southwest Health is empowered to deliver our promise and demonstrate commitment to consistently by applying our DRIVE values (Dignity, Responsibility, Integrity, innoVation, and Excellence). Using our values, we provide better care compassionately with even greater reliability.

https://www.southwesthealth.org/


Position Details

Director of Marketing and Communications
Job
Full-time
Office/WFH
100% remote
4/30/2025
Southwest Wisconsin
Platteville, WI

Job Summary:

Plans, organizes, develops, directs, manages, coordinates, and evaluates Southwest Health’s Marketing and Communications Department to effectively align constituents with the organization’s mission, vision, and goals.  

Essential Job Functions and Responsibilities:

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

  1. Oversees the creative development and production of advertising and the placement of materials in media.
  2. Oversees the organization’s use of social media.
  3. Administers the design, functionality, content, and search engine marketing functions related to SH’s web presence.
  4. Provides effective administration of a marketing database and executes strategies and tactics to improve/grow the database.
  5. Establishes appropriate outreach programs and initiatives the impact community health.
  6. Creates public communications materials that are impactful yet truthful, fair, accurate, honest, and sensitive to audiences.
  7. Administers and maintains the community benefit reporting system.
  8. Supports the efforts of the SHC Foundation through communications consultation, creative production, writing, editing, and other functions as necessary and appropriate.
  9. Adheres to Southwest Health’s value-based behavior standards.
  10. Understands and adheres to Southwest Health compliance and HIPAA standards as they appear in the Corporate Compliance Policy, Code of Conduct and Conflict of Interest Policy.
  11. Performs other duties and responsibilities as requested or required.

Requirements:

  • Bachelor’s degree in Communications, Marketing or a related field required.
  • Five years’ prior marketing and/or communications experience required, preferably in health care setting.
  • Prior ad agency experience preferred.
  • Proficiency in Microsoft Office and Adobe Creative Suite applications required.

Work Hours:

We are seeking a full-time (40 hours/week) Director of Marketing and Communications to work Monday- Friday, 8:00am- 4:30pm.

Benefits:

Southwest Health is truly an outstanding place to work. A full benefit package is available for employees working 20 hours/week or greater which includes: Health, Dental, Vision and Life insurance. Also available are long and short term disability, cell phone discount, flexible spending plan, paid time off, retirement plan with an employer contribution, fitness membership discount as well as use of exercise equipment at the facility.



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