Director of Marketing and Communications

University School of Milwaukee

University School of Milwaukee is widely recognized as one of the top independent schools in the United States. Located on the North Shore of the Milwaukee, Wisconsin area, University School is a coeducational, college preparatory day school for students prekindergarten (age 3) through grade 12. Current enrollment is 1,083 with enrollment in the Upper School at 364.

Position Details

Director of Marketing and Communications
Southeast Wisconsin
Milwaukee, WI

University School of Milwaukee is looking for a full-time Director of Marketing and Communications.

Primary Objective:

The Director of Marketing and Communications reports to the Head of School and works in close collaboration with the Assistant Head of School to manage school-wide marketing initiatives and coordinates efforts to inform, promote, and communicate school messages and information to all internal and external audiences. The Director of Marketing and Communications works with a variety of constituencies to provide strategic marketing communications in support of Admissions, Advancement, and the school-wide community.

Essential Responsibilities:

  • Create and manage communications from the office of the Head of School as appropriate.
  • Reinforce the USM brand both externally and internally and arrange for key messages to be integrated in school communications.
  • Manage marketing and communications initiatives and ensure distribution is managed across appropriate communications channels including direct mail, print and radio advertising, social media, and websites.
  • Lead public relations activities and efforts, including crisis communications.
  • Develop a budget based on an annual evaluation of resource allocation to optimize today’s fast-changing methods of communication.
  • Increase awareness of University School to the greater Milwaukee community by planning and implementing strategic marketing initiatives.
  • Support the Advancement and Admissions Departments to promote programs, initiatives and communications to maximize philanthropy and involvement by all segments of the USM community.
  • Works cross-departmentally to align activities and share best practices.
  • Provide marketing communications support to promote various initiatives including advancement programs, school-wide functions and alumni events.
  • Manage relationships with outside vendors and ensure work meets quality, brand, schedule and budgetary requirements.
  • Develop, execute and manage programs and activities in support of key communications strategies and plans. This includes collateral and multimedia development, key message development, web and digital communications, e-mail campaigns, advertising, internal communications and leadership communications support.
  • Lead team of marketing and communications personnel, providing coaching to enhance their performance and career development.

Education and/or Experience:

  • Bachelor’s Degree (BA or BS) from four-year college or university; minimum of seven to ten years related experience or training; or equivalent combination of education and experience.
  • Experience in public relations, marketing communications and social media.
  • Very strong project management skills, along with excellent oral and written communications skills.
  • Strong organization skills, attention to detail, and creative.
  • Ability to communicate effectively across all levels of an organization.
  • Experience with CMS.
  • Knowledge of the principals of web and landing page design.
  • Working knowledge of Adobe software.

Salary to commensurate with experience.

Medical, Dental, Rx, and Vision Insurance offered as well as a generous vacation package and retirement.

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