Director of Marketing - Pet Industry

IMAGINE THIS:

• Being rewarded for helping pets all around the world live longer, healthier, happier lives. 
• Leveraging your God-given talents to create and lead your own marketing department. 
• Being the “Voice of our Brand” and a “Thought Leader” in the pet industry. 
• Working alongside an owner who embraces new ideas and looks for ways to say "YES" instead of "no". 
• Being part of a rapidly growing, family owned business that truly cares…about you and your success. 
• A pet friendly workplace. Bring your pet to work any day...everyday!

ROLE AND BEHAVIORAL DESCRIPTION:

• Doing what it takes to ensure that any potential customer who has need for us will invariably find us and/or engage with us. 
• Developing and optimizing the marketing elements for all products, promotions, events and programs. 
• Contributing in objectively measurable ways to the success of all others in the organization. 
• Generating field intelligence that will provide us an ongoing, unassailable competitive advantage. 
• Putting the CEO in a position of being the best informed, highest performing executive in the industry. 
• Creating strategically-profitable new and expanded markets, customers and businesses. 
• Building a business that will at all times and under any circumstances be strategically profitable.

PROFILE OF OUR IDEAL CANDIDATE:

• You are a pet owner and pet lover and you openly exhibit your passion for pets and pet health. 
• You drive yourself harder than anyone else ever would or could. 
• You manage your time better than any other and ALWAYS exceed job expectations. 
• Your references validate a proven, successful track record and a solid 50+ hours per week work ethic.

SUCCESS FACTOR SNAPSHOT:

First 30 days:

• Learn and understand our company. distributors, retailers, consumers and competitors. 
• Press releases submitted monthly to pet industry publications (print and web). 
• Collaborate with sales team, distributors and retailers to assess marketing needs. 
• Prepare and present marketing plan, budget, goals to CEO.

First 60 days:

• Align marketing materials, packaging and online presence into one brand message. 
• Facebook "following us" reaches 2,000/day and increases 15% per month thereafter. 
• Staffing of marketing interns is completed, including PR, social media and videography.
• Determine the appropriate mix of traditional and social/digital marketing.

First 90 days:

• Launch first VE video, with quarterly video releases to follow. Target 100,000 views! 
• Discover and leverage marketing opportunities with online pet products retailers. 
• Consumer loyalty/rewards program is launched. 
• The first customer survey is initiated...quarterly surveys thereafter. 
• Company managers' Facebook and LinkedIn pages are strategically enhanced.

First 120 days:

• On-line store/distributor customer training quiz is launched. 
• Create one-to-one distributor and retailer support tools. 
• Establish criteria that indicates VE is a respected, successful CPG brand. 
• 1,000 web hits per week, increasing by 5% weekly thereafter. 
• Success matrix for leveraging social media sites created.

First 6 months:

• Community awareness and community outreach programs created. 
• Bi-lingual (Spanish) brochures and web site completed. 
• Store POS strategy created and launched.

First 9 months:

• Create selling site, potentially with AnimalFood.com, similar to Zulily.com. 
• Video library completed, for internal and external use, for training and advertising.
• "Fresh Food" package re-design completed.

First 12 months: 

• 2,500 total stores, each purchasing a minimum of $500 wholesale/month.
• First Vital Essentials television ad airs.

• Compensation package includes competitive salary plus bonus and profit sharing plans 
• 401K plan with 4% company match 
• Health, vision and dental insurance 
• Company paid disability insurance 
• Employee feeding program 
• Vacation 
• Pet friendly workplace 
• Type LONG LIVE PETS in the subject line for preferred consideration 
• Background check and pre-employment drug and alcohol screen required