Director of Marketing Planning

Greater Minneapolis St. Paul metro area candidates only please.

This position is responsible for developing strategic marketing and promotional plans, leading marketing planning teams and managing vendors to optimize local marketing programs to achieve traffic and profitable market growth goals. Reporting to the VP of Marketing and Communications, the Director of Market Planning works closely with franchisees, the senior leadership team and cross functionally with Operations, Business Intelligence, and IT to collaborate and influence market, franchisee and salon level marketing strategies and programs to ensure that we are driving profitable salon growth. Responsible for a multimillion-dollar budget, the individual in this role has a chance to drive brand growth. We are looking for a collaborative thought leader, who thrives on identifying growth opportunities for both the business and their own team members.

Key Objectives

• Lead the Marketing Planning Team in the development, execution, measurement, and reporting of marketing plans across 190+ markets, optimizing the media mix, local partnerships, and promotional efforts to drive new and repeat customer traffic to salons.
• Apply research, branding, promotional and communication principles and practices in the development, analysis, and communication of marketing/advertising programs. 
• Manage and hold accountable multimillion dollar vendors/agencies at a strategic and tactical level so their deliverables match our marketing efforts. 
• Prioritize marketing spend and allocate dollars in collaboration with accounting to ensure accurate and effective utilization to achieve results. 
• Develop strategic action plans, such as identifying and sequencing action steps to achieve goals while considering possible risks. 
• Continuously reconcile the marketing plan accounting for any shifts in strategy, business goals or competitive activity, resulting in marketing/promotional plans that appropriately support the business initiatives. 
• Use customer and franchisee relations skills, such as the ability to respond with a sense of urgency, and with tact and diplomacy in difficult situations. 
• Lead and oversee new salon opening marketing efforts across all marketing verticals.

Your Expertise

• Education: BS/BA, MBA preferred. 
• 10-15 years of experience in the marketing field (preferably in the retail and/or services space). 
• Franchise experience preferred. 
• Previous people leadership experience and the ability to build effective relationships across all levels is required. 
• Seasoned marketer with experience building and implementing strategic plans, building and leading teams, and driving results. 
• Excellent communication and problem-solving skills. 
• Ability to effectively speak, influence and present in public and positively reflect the company’s image as a leader in the marketplace. 
• Ability to listen, earn trust, and accept direct feedback from franchisees while building strong, positive relationships. 
• Excellent financial analysis skills. 
• Excellent computer skills and knowledge of Microsoft Office applications. 
• Travel is required.

Your Work Environment

Our corporate headquarters are in Bloomington, MN. Our approach to work environment focuses on the balance between teamwork and flexibility which means you will have the ability to work in a hybrid model – a balance of in the corporate office each week and days you can work remote. Our office has lots of natural light, hydraulic desks for standing or sitting and many other amenities, so we are sure you will enjoy your office time as much as working remotely.

Travel is required to markets across the country. Travel could be multi-day depending on scheduled meetings.