The Director of Marketing is responsible for leading all brand management activities within the 3SIS business unit. This leader will manage the strategic development and execution of business plans to deliver target revenue and profit objectives. The Director of Marketing sits on the New Growth and Innovation Leadership team and collaborates closely with the VP/General Manager of this team. The role also works closely with other business partners for the Integrated Business Team.
The Director of Marketing manages a set of core N/O brands and leads the strategic direction of the overall brand architecture, consumer communication, and innovation. The role directs and manages the strategic development and execution of new product launches and consumer communication activities, including advertising, public relations, and digital initiatives. Internally, the role partners with Integrated Marketing, Consumer Insights, Customer Strategy & Trade, Creative Services, Supply Chain, and Manufacturing to ensure alignment among all groups.
The Director of Marketing will drive enhanced organizational capability by building an integrated business team of highly capable and committed resources to drive the business forward.
This position has direct reporting responsibility for Brand Management and indirect for all other cross functional roles tied to the business team.