Director of Marketing


About BWF

BWF is a mission-driven for-profit company serving the nonprofit sector, offering a comprehensive suite of solutions that ensures all nonprofit strategic, technical, and functional needs are met. Our mission is Empowering nonprofits to achieve impact and imagine new possibilities. Structured yet agile services in the core areas of campaign and fundraising strategy, operations and technology, fundraising marketing and engagement, and enterprise strategic planning allow BWF to deliver on its mission. Clients include universities, health systems, arts & culture organizations, faith-based organizations, and NGOs throughout North America, Europe, Africa, Australia, and the Pacific Rim. As a truly comprehensive solutions provider, BWF has a team of consultants with extensive background and experience in every facet of philanthropy.

Position Details

Director of Marketing
Twin Cities Metro
Minneapolis, MN

Position Overview

We are seeking a results-oriented and collaborative Director of Marketing to join BWF! This role is responsible for providing tactical and strategic leadership to BWF’s marketing team and functions. This role plays a crucial part in developing and executing marketing strategies that increase our brand visibility and engage our target audience. This position requires expertise in marketing, sales knowledge, digital marketing, content development, and event management.

Why should you choose BWF? We advance our world through collaboration with great nonprofit organizations. Our commitment to transforming philanthropy begins with building a team of the most talented, passionate, forward-thinking people our industry can offer. BWF truly has the best employees who care and want to make a difference.


Develop and implement comprehensive marketing strategies aligned with BWF’s mission, core capabilities, and goals.

Prioritize and coordinate marketing projects from beginning to end.

Collaborate closely with other teams, including sales to align marketing efforts with sales goals, ensuring lead generation strategies are effective.

Understand and map the buyer’s journey to gain a deeper understanding of BWF’s customer’s path to purchase to improve sales, support, and marketing efforts.

Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns to maximize online presence and engagement.

Plan and execute campaigns for corporate promotion, launching of new product lines, etc.

Direct the creation of compelling content, including blog posts, whitepapers, case studies, videos, webinars, to educate and engage our target audience.

Manage and mentor a team of marketing professionals, fostering collaboration and growth within the department.

  • Nurture individual talent, while fostering team building, through a consistent cadence of communications, 1:1s and team meetings. 
  • Key role in delivering onboarding in alignment with division and BWF’s onboarding program. 
  • Advocate for team member growth and provide clear regular and constructive performance feedback. 
  • Ensure team members are meeting performance goals and address development needs. 
  • Represent the final decisions from leadership to their respective team. 
  • Resolve staff conflicts in a timely and effective manner with assistance of Human Resources. 
  • Lead and implement strategies to foster a diverse and inclusive workplace with partnership of Human Resources.

Oversee planning of conferences, webinars, and other events to enhance brand awareness in partnership with event-focused team members.

Manage the marketing budget effectively, allocating resources to maximize return on investment (ROI) and ensure efficient use of resources.

Monitor marketing performance, analyze key metrics, and provide regular reports to assess the success of marketing campaigns and initiatives.

Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.

Stay up to date with industry trends, competitor analysis, and market research to identify opportunities and threats.

Other duties as assigned.

  • Bachelor’s degree in marketing or related field or equivalent work experience required. 
  • 7+ years of related experience, with consistent record of developing and implementing successful marketing programs. 
  • 2+ years of experience managing a marketing team. 
  • Proven ability to think strategically and develop and implement marketing plans. 
  • Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas. 
  • Ability to use insights, data, and statistical analyses to drive decisions and optimize work. 
  • Solid time management skills and the ability to manage multiple priorities simultaneously. 
  • Commitment to diversity, equity, and inclusion. 
  • Experience with Salesforce Marketing Cloud, Salesforce Sales Cloud, and Hubspot. 
  • Background in event planning and conferences. 
  • Experience developing and managing budgets.

Compensation and Benefits

Annual base salary range of $80,000 to $100,000 based on qualifications and experience.

BWF offers a comprehensive benefits package including:

  • Paid holidays, PTO and volunteer time off 
  • 401(k) retirement plan with employer contribution 
  • Health insurance with HSA and FSA (medical and dependent care) options 
  • Employer paid dental and vision insurance, 100% employer life insurance, short and long-term disability, Long Term Care insurance, and paid parental leave.

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