Director of Marketing

Crossroads Community Hospital

About Crossroads Community Hospital:

Crossroads Community Hospital is a 47-bed facility offering inpatient and outpatient care; diagnostic imaging; and emergency, medical, surgical care - as well as a Sleep Disorder Center and a Bone and Joint Center. We believe in the power of people to create great care. We are caring, and compassionate, and work hard to not only meet, but exceed your expectations for your healthcare. And we work hard every day to be a place of healing, caring and connection for patients and families in the community we call home.

Position Details

Director of Marketing
Northern Illinois
Mt. Vernon, IL

The Director of Marketing, Public Relations and Business Development directs the hospital marketing and public relations programs for Crossroads Community Hospital. The primary responsibilities assigned to this position are designed to promote the hospital and its product lines in an effort to impact volume, as well as, to project a positive image for the hospital.

The Director is responsible for creating and implementing marketing programs, including collateral and sales tools, to support the facility’s strategic business plans. The Director combines advertising and editorial strategies to enhance the image and public perception of Crossroads Community Hospital. Strategies include production and placement of Television, Radio, Print and Outdoor Advertising for the hospital, as well as, for newly recruited physicians. The Director is responsible for the coordination of hospital publications including the employee newsletter, physician newsletter, departmental brochures, and all hospital collateral materials. The Director also serves as the hospital’s spokesperson and media liaison.

The Director is also responsible for leading the efforts to achieve census objectives, develop strategies, and form sustainable relationships within the medical community. The Director will develop a business plan and sales strategy for the market that ensures attainment of the hospital’s admission goals and will initiate and coordinate development of action plans to penetrate new markets. This position will also maintain contact with all referral sources in the market to ensure high levels of client satisfaction.


  • Four year degree in a related field required.


  • Excellent interpersonal, written, communication, problem solving skills and demonstrated experience in media relations 
  • 5-7 years of experience in Marketing and Public Relations required, preferably in a hospital setting. 
  • Management and budget experience, excellent interpersonal, written, communication, problem solving skills and demonstrated experience in media relations is a plus.


  • None

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