Director of Marketing

Kathy’s House

Since 2001, Kathy’s House has provided lodging and caring support to patients and their family members who need to travel to Milwaukee to access medical treatment. We believe in providing a healthy, secure and caring environment for our guests while fostering a work environment of trust, innovation and fun for our employees.


Kathy's House (KH) is a hospital guest house committed to providing affordable lodging and caring support in "a home away from home" environment for families who need to travel to Milwaukee area for medical care.


To become a replicable national model in the field of Hospital Guest Housing by developing a state-of-the-art facility and delivering guest services based on best practices to improve patient care and the healthcare delivery system.

Kathy’s House is a small, rapidly growing nonprofit agency, where all team members are expected to assist with other functions from time-to-time. The culture is team-oriented and everyone is expected to pitch in when necessary to make sure our guests’ needs, safety and health outcomes remain our top priority.

Title: Director of Marketing (.5 FTE)

Reports To: President & CEO

Oversees: Contracted marketing staff and interns

Job Status: Part-time exempt, 20 hours a week

Position Details

Director of Marketing
Southeast Wisconsin
Milwaukee, WI


Reporting to the President & CEO, the Director of Marketing is a key leadership position, responsible for increasing awareness of Kathy’s House and building the brand. The priorities for this half-time position are to increase awareness of and appreciation for Kathy’s House as a valuable, unique asset to Wauwatosa, Milwaukee, Wisconsin and the state, by defining and promoting the Kathy’s House brand as a best-practice, unique national model of care for hospital guest houses. The work of Kathy’s House has been recognized locally and nationally and the organization has more than doubled in size over the past several years. With our new “Home for Healing” slated to open in summer of 2021, it is a particularly exciting time to join the Kathy’s House team.

Specific duties include planning, implementing and supervising all aspects of marketing, including social and traditional media activity, website, collateral and advertising. The director has direct supervisory responsibility for contracted marketing staff and interns, is a member of and supports the Board-appointed Marketing Committee and is a member of the Philanthropy Committee. This position collaborates with the Director of Philanthropy to support major fundraising events and has a key supporting role in driving the organization toward its vision of being a national model in hospital guest housing.

Duties and Responsibilities:

  • Develop and direct implementation of annual Kathy’s House marketing plan. 
  • Write and edit copy and news releases for collateral, website, traditional and social media. 
  • Develop and maintain strong working relationships with news media. Plan and implement media announcements and events. 
  • Oversee website design and content management. 
  • Manage video production for web, social media and special events. 
  • Work collaboratively with the Director of Philanthropy to create marketing strategies, campaigns, and initiatives to promote Kathy’s House as a charity of choice. 
  • Develop and manage the design, production and distribution of direct mail campaigns, collaborating with the Director of Philanthropy to ensure strategic alignment. 
  • Coordinate collateral and print projects in a timely and professional manner. 
  • Ensure processes are in place for proper documentation, filing and backup-up of files. 
  • Work with vendors as needed to manage and maintain digital marketing tools, including but not limited to: WordPress, MailChimp and GiveSmart. 


Committed to the mission of Kathy’s House, the Director of Marketing has exceptional interpersonal, communication (both written and verbal) and organizational skills. The individual must possess a high level of creativity, initiative, organizational and problem-solving skills. The successful candidate must have a Bachelor’s degree and a minimum of three years of marketing experience, preferably in a non-profit setting.

Preferred qualifications include an understanding of health systems in Southeastern Wisconsin, and marketing experience at a growing non-profit with proven record of personal and team success, the Kathy’s House team and make a difference in the lives of families facing cancer and serious illness.

Required Qualifications:

  • Bachelor’s degree and three years of marketing experience 
  • Strong attention to detail with ability to prioritize and manage multiple projects 
  • Excellent graphic design skills, proven portfolio of representative work and a desire to be innovative while remaining current on trends in design and technology 
  • Familiarity with Adobe Master Suite, MailChimp, and social media platforms. 
  • Ability to manage expenses and stay within budgets
  • Experience with copy editing and proficiency in Microsoft Office and social media tools 
  • Strong organizational skills with the ability to work in a flexible and team-oriented environment 
  • Professional demeanor with ability to communicate with a diverse audience of staff, Board of Directors, and other organizational stakeholders 
  • Demonstrate compassionate toward guests, donors, volunteers, staff and others who encounter Kathy’s House 
  • Demonstrate respect for privacy and confidentiality of all guests and agency information 
  • Demonstrate genuine interest in the mission and successful operation of Kathy’s House 
  • A valid driver’s license and ability to travel locally and regionally as needed 
  • Physical demands for this position include sitting, standing, bending, walking, lifting, and/or moving up to 40 lbs


  • These requirements represent the minimum levels in order to perform the job on a satisfactory basis. 
  • Employees must have the ability to satisfactorily perform the essential functions of the job.

Benefits and Salary:

Salary for this position is competitive and determined by level of experience. This position is eligible to participate in the Kathy’s House Simple IRA Plan (up to 3% employer match). As well, we offer all the comforts of a “home” environment.

We think the greatest benefit may turn out to be the sense of purpose you will feel working as a member of the Kathy’s House team to help patients to access vital medical care and to keep families together during a medical crisis. 

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