Director of Marketing

GENERAL PURPOSE:

Luxor Workspaces is a leading manufacturer of innovative workspace solutions including office products, furniture, equipment, and accessories for use in, a wide variety of settings. Luxor Workspaces goes to market through numerous brands including sales to resellers, as well as direct sales, through brands including Luxor, Stand Up Desk Store, Stand Steady, and Kwikboost. We pride ourselves on an innovative and forward-thinking culture that our employees love, and our products reflect this.Luxor Workspaces is seeking an experienced Director of Marketing to foster in a new era of Luxor brand marketing; Implementing and overseeing marketing strategies within both content and creative marketing spaces. A successful candidate is a comfortable trailblazer with experience empowering and motivating creative individuals. In this role, you will manage both B2B and B2C marketing teams and efforts, plan and coordinate marketing plans, build awareness, and position multiple company brands. This individual should have a strong grasp of current marketing tools and strategies and be able to lead measurable efforts within the marketing department growing sales via brand recognition and direct lead generation. A successful candidate will need proven experience running successful marketing teams and campaigns and have high competency in working with and providing insight to other departments within the Luxor organization.

ESSENTIAL DUTIES:

Drive the achievement of annual sales targets for the Luxor and Kwikboost brands through marketing strategy & execution; drive measurable demand outcomes/results through increased contacts, leads and pipelines to support sales teams.

• Establish department, project, and individual KPI’s 
• Set goals and clear expectations, maintain accountability, foster a collaborative work environment and provide thoughtful feedback 
• As an expert in Marketing technologies and automation tools, implement and optimize technology tools to provide marketing campaign efficiencies and expand the number of campaigns per week/month over time

Lead the development of our marketing strategy plans for both a B2B and B2C business, working closely with clients, management, creative and content teams, and distribution partners.

• Collaborate closely with key stakeholders to brainstorm innovative ideas and direction to fulfill marketing needs across the organization 
• Maintain brand voice and market positioning

Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for sales and marketing teams

• Translate market data and consumer insights in a monthly cadence to operations, financial, and new product development teams
• Deliver monthly insights into the effectiveness of creative decisions and new product performance

Build and maintain brand awareness and positioning within the marketplace and with key distribution customers. Develop relationships within the space to encourage co-marketed efforts within our distribution network.

Work with Sales Department and Product Management to develop targeted industry personas and understand the intricacies of Luxor distributors and end-users with the intention of creating strong marketing content

Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations

Manage all Luxor Marketing teams comprised of content, creative, social media, and digital marketing professionals. Recruit, train, and retain A-players.

Organize, attend and/or participate at conventions/conferences/tradeshows, preparing engaging materials and providing pre and post-event marketing, reports, and analysis.

Management Duties and Responsibilities:

• Provides active management to creative, content, and digital marketing individuals (Website, sales collateral, customer-facing documents, product instruction sheets, packaging art, trade show graphics, photography) 
• Coach and mentor direct reports on best practices to provide insightful and effective marketing support to the organization 
• Provide direct reports with appropriate training, coaching, and motivation that enable success and establish a positive working environment 
• Attract, hire & develop A-player talent, providing regular opportunities for professional development 
• Conduct employee performance reviews mid-year and annually to evaluate performance

SKILLS AND ABILITIES REQUIRED:

• Proven experience in Marketing Strategy development to grow sales 
• Expert level knowledge of current email, social, PPC, SEO and other marketing/campaign strategies, and current experience with the technology tools used to efficiently manage campaigns and programs 
• Authentic leadership 
• Excellent communication skills, both oral and written 
• Keen attention to detail 
• Quick decision maker 
• Positive can-do attitude with abilities to inspire 
• Advanced project management skills

EDUCATION AND EXPERIENCE REQUIRED:

• Minimum 5 years’ experience leading brand marketing at a Director level, must include leading teams of of diverse marketing creative and content talent catering to B2B and/or B2C customers 
• Minimum 10 years work experience in product marketing 
• Both B2B and B2C experience highly preferred
• Bachelor’s Degree 

Required Computer equipment and level of software requirements:

• Intermediate Microsoft Office Suite 
• Advanced level Excel and other Analytical tools 
• Intermediate ERP system experience and understanding, preferably NetSuite

SUPERVISORY RESPONSIBILITIES:

• Brand Manager 
• Multimedia Designers 
• Graphic Designers 
• Copy writers 
• Digital Marketing Specialists