Director of Marketing


About McGaw YMCA:

Founded in 1885, the McGaw YMCA is an open, charitable membership association. Our mission is to promote growth in spirit, mind and body through programs and services that strengthen community for all people in Evanston. The McGaw YMCA has a long history of supporting youth development, healthy living and social responsibility. While McGaw has all of the features of traditional YMCAs (gym, exercise and aquatic facilities), it has a number of facilities that make it unique among its counterparts nationwide. These include a men’s residence, a NAEYC-accredited children’s center, and a residential camp in Michigan that welcomes more than 1,800 youth every summer. Among its many offerings for people of all ages, McGaw is a respected provider of programs for all youth in the community. These programs promote academic readiness and success through specialized instruction, enrichment activities, tutoring and mentoring. They include Head Start, Y-Readers and MetaMedia, a digital media program and maker space for middle school youth.

Position Details

Director of Marketing
Northern Illinois
Evanston, IL

Reporting to the Chief Marketing, Communications, and Development Officer, the Director of Marketing will lead a team of marketers responsible for the promotion of our services with particular focus on membership and program offerings. This is a core role that intersects with program leaders from creation of programs to marketing.

Essential Functions:

  • Develop the strategy for messaging, promotion and selling of our products. 
  • Establish budget, reporting methods, and strategic marketing plan 
  • Make data-driven decisions to move the team and service-adoption forward and hit company goals. 
  • Lead a team of marketers to ensure the success and adoption of our services as they go to market. 
  • Conduct regular market research and competitive analysis 


  • M-F 9-5; evenings and weekends when necessary.

Experience/Education/Certification Requirements:

  • BA/BS and 5 to 8 years of working in marketing, communications, branding, or digital 
  • Direct experience working with marketing platforms such as social media, online ads, CMS, and/or email marketing software 
  • Leadership experience with excellent communication skills, both written and verbal. 
  • A highly analytical approach, used in a wide range of responsibilities, from customer development, to service adoption, to sales processes; highly proficient in Microsoft Excel 
  • Ability to lead and communicate cross-functionally with IT and other departments

Salary Range: $53,800 - $66,600

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