Director of Marketing

Position Overview:

We are seeking a strategic, results-driven Director of Marketing to lead the entire marketing function at MedPro Disposal. This is a key leadership position responsible for overseeing all marketing personnel and initiatives, driving demand generation, and guiding brand growth across our multi-service portfolio.

This role is ideal for a performance-oriented leader with experience in managing high-impact marketing teams, particularly in B2B, SMB-focused, and healthcare-related markets.

As the Director of Marketing, you will take ownership of team development, campaign performance, strategic execution, and marketing innovation—ensuring marketing efforts align directly with business goals and revenue growth.

Key Responsibilities:

• Team Leadership & Oversight – Lead and manage the full marketing team, ensuring high performance, clear accountability, and continuous development.

• Lead Generation & Demand Generation – Develop and oversee execution of high-performing campaigns focused on acquiring and converting SMB healthcare providers.

• Marketing Strategy Development – Build and refine comprehensive marketing strategies for each brand under the MedPro Disposal umbrella, ensuring consistent, targeted messaging.

• Campaign Execution – Ensure efficient execution of integrated campaigns across digital, print, social, and event channels.

• Market Research & Competitor Analysis – Monitor industry trends and competitors to adjust strategy and uncover new growth opportunities.

• Sales & Marketing Alignment – Partner with sales leadership to drive pipeline growth through aligned messaging, campaigns, and feedback loops.

• Performance Tracking & Optimization – Establish KPI frameworks and use data analytics to optimize spend and drive marketing ROI.

• Vendor & Budget Management – Oversee external marketing partners and vendors while managing and optimizing budget allocations.

• Cross-Department Collaboration – Work closely with sales, product, and customer service to align marketing initiatives with business objectives.

• Content Marketing & Brand Storytelling – Champion messaging that resonates with non-acute healthcare decision-makers and supports sales enablement.

Qualifications:

• 5+ years in a senior marketing management or director-level role, preferably in B2B healthcare, SMB marketing, or SaaS industries

• Proven success leading and developing marketing teams

• Demonstrated ability to build and execute lead-gen and demand-gen programs

• Experience marketing to small and mid-sized businesses (SMBs), ideally in non-acute healthcare

• Strong strategic, analytical, and leadership capabilities

• Multi-channel marketing expertise, including paid digital, content, and email

• Hands-on experience with marketing automation (HubSpot, Marketo, Pardot) and CRMs

• Excellent project management and cross-functional collaboration skills

• Familiarity with go-to-market (GTM) strategy and product launches

Bonus Points For:

• Experience operating within EOS (Entrepreneurial Operating System) environments

• Comfort using AI-powered marketing tools and platforms

• Healthcare, SaaS, or compliance-industry background

• Expertise in content marketing and social media

What We Offer:

• Competitive Compensation – $80,000 - $100,000+ depending on qualifications

• Career Growth – Own and shape the marketing direction of a high-growth, multi-brand portfolio

• Fast-Paced Environment – Join a results-driven, collaborative, and rapidly evolving team

• Learning & Development – Access continuous education to stay sharp in evolving marketing trends

• Comprehensive Benefits – Medical, dental, and vision insurance + other benefits