Director of Marketing

National Funeral Directors Association (NFDA)

The National Funeral Directors Association is the world’s leading, largest and most trusted association to support funeral professionals. We provide our members with critical information, innovative tools, resources and the professional community they need to serve families, run sustainable businesses and become pillars in their communities.

Position Details

Director of Marketing
Southeast Wisconsin
Brookfield, WI

Responsible for strategic oversight, creation and implementation of innovative and effective marketing strategies to further knowledge; increase membership and participation in NFDA events and programs; and promote positive recognition for NFDA brands, products, services, members and the funeral service profession.

Essential Responsibilities

1. Identify and implement segmented marketing approaches using metrics to evaluate effectiveness of strategies for programs, services and advocacy initiatives.

2. Work with all departments to identify and fulfill their marketing needs.

3. Supervise Marketing Manager, Senior Digital Community Manager, Art Director and Marketing Specialist.

4. Monitor and employ appropriate trends in marketing.

5. Develop and execute marketing plans to promote NFDA products, programs, and services including, but not limited to, membership, educational programs, conferences, events, PAC, etc.

6. Create and/or edit copy for electronic newsletter, emails, advertisements, and collateral materials used to promote programs and services.

7. Develop, monitor and evaluate social media strategies to promote NFDA events, programs and initiatives.

8. Support the goals and objectives of the association’s strategic plan.

9. Manage relationships with outside contractors/vendors providing communication and marketing services.

10. Desponsible for writingrkster. professionals from around the world. Prepare for the experience of a lifetime in Bosevelop marketing budget and monitor expenses against budget.

11. Develop RFPs, as needed

12. Seek and maintain knowledge of current trends and developments in funeral service.

13. Represent the association at the Convention and other meetings, as needed.

14. Promote and assist in carrying out the Associations’ mission, vision and goals in a manner consistent with the Association’s stated values.

15. Exhibit flexibility while infusing, creative and innovative approaches to all projects and events.

16. Participate in strategic leadership, management and special project teams, as needed.

17. Other duties as assigned.

A Bachelor’s Degree in Communication, Marketing or similar field along with 7-10 years of experience is required; a Master’s Degree in Marketing or similar field preferred. A minimum of seven (7) years of communications/marketing experience, preferably in an association/non-profit environment, is required. Minimum of 7 years of experience in Communication and/or Marketing in a national capacity is strongly desired. Strong organizational, oral and written communication, attention to detail and proficiency in PC based environment utilizing Microsoft applications are essential. Must be a team player and able to build consensus with a diverse group of individuals as well as ability to meet deadlines, work independently and as part of a team. Some travel is required.

NFDA has a generous benefits package including Paid Time Off (PTO) starting on Day #1. Low cost and low deductible health insurance, free dental insurance, 401(k) plan, and such much more! 

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