Director of Marketing

Oak Park Place

About Us:

We’re a family of senior living communities with a big heart, a welcoming smile and a single purpose: to help you write the very best next chapter of your life. We do that by creating great places to live and sharing our GIFTS with you every day. These GIFTS are at the core of all we do — enhancing our lives and the lives of those around us.

GIVING

Sharing our talents, our compassion and our lives to make every interaction meaningful.‍

INTEGRITY

Doing what is right for the people we serve.‍

FAMILY FIRST

Families whose loved ones are in our care and the dedicated team of individuals who work together to care for those residents.‍

THOUGHTFULNESS

Addressing needs and celebrating the people enriching our community.‍

SOCIAL ENGAGEMENT

Connecting with residents and supporting community initiatives through charity, volunteerism and by contributing to the tax base in support of schools and vital infrastructure.

https://www.oakparkplace.com/

Position Details

Director of Marketing
Job
Full-time
Office/WFH
100% remote
7/21/2025
Southwest Wisconsin
Madison, WI

We are currently looking for a Director of Marketing to add to our growing organization and provide leadership to 11 senior living communities in WI, IA, and MN. The ideal candidate will have a proven track record with at least 5 years experience as a marketing professional in the areas of social media, Google analytics, website, advertising, media, communications, and event planning.

ESSENTIAL FUNCTIONS:

  • Coordinates and develops our strategic marketing plan that will identify short and long term marketing tactics and strategies complete with measurable goals and objectives.
  • Establish and maintain a positive community reputation through involvement with external organizations as determined by the Strategic Marketing Plan.
  • Facilitates Marketing Meetings.
  • Manage website.
  • Plan marketing events.
  • Drive improvement in our Google analytics
  • Analyzes the market on a continual basis utilizing market intelligence data to make the necessary changes to the facility’s SMP as needed.
  • Communicates market changes and census development barriers.
  • Assist and develop with sales and marketing team a growing base of referral sources leading to a consistent flow of inquiries resulting in admission and revenue growth.
  • Sets steps to conversion to meet and exceed necessary conversion ratio to ensure admission volume supports the center’s census needs.
  • Ensures our communities comply with all laws and regulations.

OTHER DUTIES:

  • Performs other duties as assigned and consistent with level of preparation and experience.
  • Participates in facility programs as appropriate.
  • Participates in committees as assigned.
  • Speaks to outside groups to provide information regarding the nursing facility and its services.
  • Participates in coordinating Internal Marketing events and employee engagement activities.

MINIMUM QUALIFICATIONS:

  • Education: Bachelor’s degree in Marketing or related field preferred.
  • Experience: 5+ years as a marketing professional

  • 2+ years of experience managing a team.

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