Director of Marketing

Outreach Community Health Centers

Our History and Mission:

Formerly Health Care for the Homeless, Outreach Community Health Centers (OCHC) has, at the heart of its mission, a drive to provide the highest quality health care and support services to the most vulnerable people in the Greater Milwaukee Area: the homeless, those experiencing extreme poverty and the uninsured.

Incorporated in 1980, Outreach Community Health Centers began direct service delivery in 1984 as a demonstration project funded by the Robert Wood Johnson Foundation and the Pew Memorial Trust. During the past 35 years, OCHC programs have grown to provide a strong continuum of services for the homeless as well as a critical complement of support services for the poor and uninsured.

Today, OCHC delivers services to those in need at six different locations, while our Street Outreach team seeks and finds homeless people sheltered in abandoned buildings and parks, as well as those seeking service at area shelters, food pantries and meal sites.

OCHC serves the most disadvantaged people in Milwaukee County. Residents of the 5 poorest zip codes in Milwaukee County make up 40% of OCHC’s service population, and the zip code of our primary service site, 53206, has a median household income that is 48.7% lower than that of the county as a whole.

https://www.ochc-milw.org/

Position Details

Director of Marketing
Job
Full-time
8/8/2023
Southeast Wisconsin
Milwaukee, WI

JOB PURPOSE AND REPORTING STRUCTURE:

Reporting directly to the CEO, this position is responsible for planning and development of all marketing activities as well public relations to include all lines of organizational and program services. This position works collaboratively with the Board of Directors and is an integral part of the organization’s administrative team and will provide leadership in maintaining a positive image, effective business development and positive community relations that support the mission and goals of the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Develop and implement a plan to oversee all naming and branding of organizational programs and services. 
  • Participate in the development and implementation of a business plan for expansion and enhancement of the position of Outreach Community Health Centers in the health care market to include measurable outcomes that reflect an improvement in image and an increase in market share. 
  • Oversee the development of all media including, but not limited to, print, electronic, televised and social. 
  • Organizes large scale outreach events working collaboratively with the board, management and staff to plan and execute within budget. 
  • Provide both internal and external marketing of our various services to enhance the integration of patient centered care available through organization resources. 
  • Assist in effective communication with patients, families and community partners. 
  • Assist in the development of grant applications and opportunities for new program development. 
  • Assist in the design and appearance of facilities. 
  • Complete Annual Report, monthly reports and routine reports to maintain connectivity to the community, the Board of Directors, the Executive Director and other program directors. 
  • Participate in positioning the organization for the Affordable Care Act and other changes in health care. 
  • Participate in professional networking using social media where appropriate and attending relevant events. 
  • Complete other assignments as requested within the parameters of the position. 
  • Maintain confidentiality of patient and corporate information.

QUALIFICATIONS:

  • Comprehensive knowledge of the community and health care environment. 
  • Strong written and verbal communication skills. 
  • The ability to interpret regulatory and complex information. 
  • Strong leadership and interpersonal skills.

EDUCATION and/or EXPERIENCE:

  • This position requires a Bachelors Degree in marketing, business administration or other related area and three to five years of administrative experience in a health care or related environment. (Masters preferred.)

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