Serves as chief brand strategist responsible for the strategy, tactics and programs to create interest, demand and recognition for the Sonic Foundry corporate offering. Oversees all marketing activities including public relations, creative services, advertising, strategic relationships, product, field, vertical, direct, event, channel and online marketing. Works with internal constituents and third-party agencies to help craft corporate message and develop the marketing strategy to execute plan. Position is responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company objective of sales, growth, profits and visibility while ensuring a consistent marketing message and positioning consistent with the corporate direction.