Director of Marketing

Three Pillars Senior Living Communities


Since 1905 Three Pillars has served thousands upon thousands of residents and their families. We offer adults 55 and older a full continuum of living on a nearly 300-acre wooded setting in Wisconsin’s beautiful Lake Country. Our dedication to providing high-quality housing and a rich variety of programs and services remains as strong as it was in the beginning.


The demand for active adult living continues to increase. Folks don’t want to be told what to do, what to be involved in, and what to listen to. This next generation want’s choices, freedom, and the Rolling Stones. To address this, we started a nearly 125-million-dollar expansion. What we’re doing does not exist in Lake Country, southeast Wisconsin, or the state.

Three Pillars’ is investing up to a 125-million-dollars into the next generation of active adult living in a neighborhood setting. The next phase of this new setting takes place on almost 70 of the 190 acres of land we required to build a downtown destination, lofts, garden homes, and much, much more to meet the needs of the next generations. From a supper club, pub, and performing arts center, to art studios and wellness Three Pillars is positioning itself to lead this next generation of active adult living in Lake Country and Wisconsin.

Position Details

Director of Marketing
Southeast Wisconsin
Dousman, WI

The Director of Marketing will lead Three Pillars’ brand, storytelling, and public outreach efforts to raise awareness with our internal and external audiences and support our census goals. The Director gives voice to our mission and increases public awareness of Three Pillars offerings and the importance of our mission of serving seniors and their families.

The Director works closely with our sales and development team to develop, support, and implement outreach strategies. This position reports to the Chief Financial Officer. The Director of Marketing plays a critical role in managing how a growing, not-for--profit interacts with their key stakeholders and the community.

We are looking for a leader that embraces our five organizational values of respect, commitment, fulfillment, empathy, and fun, who has marketing skills that are focused on people first strategies, not generic marketing tactics.

JOB RESPONSIBILITIES: The Director of Marketing is responsible for the following:

  • You’re our top brand cop so there’s no funniness with weird fonts and ugly colors. 
  • You like to build communications and marketing strategies that helps us spread the word. 
  • You’re in charge of our marketing plan from creation to implementation. 
  • You work with our sales team to develop annual creative campaigns that support their census goals—go team! 
  • You tell our story through media (traditional, earned, and social) to keep us top of mind. 
  • You have or establish relationships with local media because positive coverage is your friend. 
  • You know you can’t do it all, so you work with our vendors for marketing support. 
  • You use the right tool, at the right time to share our message—this may be through earned media, social media, advertising, direct mail, or other tools you recommend.
  • You oversee the creation of our annual community benefit report and other tools for outreach to our audiences. 
  • You develop and manage a budget for the marketing team. 
  • You lead the marketing team. 
  • You coordinate or help with the coordination of events for the media and/or our external audience, which may include site visits or press conferences. 
  • You’re always evaluating and fine-tuning, our marketing and communications efforts based on data; 
  • You oversee our content development and social media publishing. 
  • You’ll pitch in with other duties we need help with.

ESSENTIAL SKILLS & COMPETENCIES: We will consider a broad range of backgrounds; the ideal candidate has the following experience and skills:

What does the right fit look like?

  • You have a bachelor’s degree or relevant work experience 
  • You listen with a willingness to be persuaded and offer grace in everything you do 
  • For the last five years of your career, you’ve worked in marketing or a relevant field that helps you succeed in this role. You’re ready to embrace our organizational values of respect, commitment, fulfillment, empathy, and fun—they’re not words to us, they define our culture 
  • You’re an empathetic leader because it’s the right way to lead 
  • You’ve lead teams, and like to lead them by empowering and building them up, not by standing on a chair and telling them you’re in charge
  • Partnerships, internal and external, are important to you; you cherish them by nurturing them with regularity. You’re a strategic thinker and executer, who works with your team, and through them by providing clear guidance and expectations.

What are some important skills you’ll need?

  • You understand and have worked with online advertising, and will work with our partner agency to continue our people first strategy to reach our audience 
  • You understand the return on investment of different strategies and tactics, and like to dig into the numbers and the way to share create reports that demonstrate the value of your work—you’re like a nerdy, but cool marketing archeologist 
  • You dig events with the media and other external audiences because it’s a chance for you to shine as you sing the importance of our mission from the proverbial rooftops. What made them come to your event in the first place? The awesome press release you wrote and sent to your friends in the media. 
  • You love sending e-newsletters because it’s another chance to connect with your audience 
  • You play nice with others, and welcome the chance to contribute, not complain, and when you do disagree (which is fine) you’re comfortable sharing that in a positive way—you attack ideas, not people. You talk with, not at others, are great at listening, and thrive when presenting
  • You’re a strong writer with excellent interpersonal skills who appreciates an Oxford comma, and notices when it’s missing—you’re default pen is a red one. You make collateral. You LOVE a good brochure that you made in Adobe Creative Suite that’s not copy heavy, yet has some flair 
  • You’ve used WordPress and appreciate the flexibility and creativity it provides us 

What are some important skills you’ll need? (continued)

  • If your background is with a not-for-profit organization or in hospitality that’s a bonus 
  • If in your spare time you love taking good pictures or making cool videos to share with your family or friends, and if you bring those photography and video skills here that’s a double bonus 
  • Our mission excites you, and you’re ready to bring that enthusiasm to our organization, and the community in everything you do 
  • You take this work seriously, but not yourself, and love a good pun


The salary range for this position is commensurate with experience. Benefits include a flexible work environment, health, dental, vision, life insurance, Short/Long Term disability insurance, 403B retirement plan, tuition reimbursement, Paid Time Off and free membership to our fitness center.

This position is an onsite position with the opportunity for both a flexible schedule and work from home. Occasional travel for events industry conferences of up to 1-5 nights per year. Work duties may occasionally require extended hours, evening, or weekend work, although that is an exception and not the rule.

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