Director of Marketing

Do you have a passion for marketing and all things Milwaukee?  VISIT Milwaukee is hiring a Director of Marketing with demonstrated integrated marketing experience and a proven track record of success in developing and executing marketing strategies and programs.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Marketing Strategy -

• Develop and execute a comprehensive annual marketing plan and budget to support revenue objectives of the organization.
• Oversee implementation of marketing department programs in coordination with other departments.
• Facilitate and coordinate the annual organization-wide strategic plan in collaboration with senior leadership.
• Develop and execute all advertising and promotion activities and campaigns, including traditional and digital media.
• Develop a progressive and innovative digital strategy in coordination with agency, utilizing emerging technology, trends, and applications.
• Brand management - monitor VISIT Milwaukee brand for consistency and effectiveness across all channels of communication and through all company communications, internal and external.
• Monitor the department budget, including profit and loss analysis and forecast of department revenue drivers, as well as cost savings opportunities among marketing programs.

Research & Analytics -

• Develop and execute marketing research to include surveys, intercept studies, focus group, and demographic analysis.
• Utilize in-house, industry and paid research to monitor industry data and trends. Analyze results to make recommendations and to capitalize on market opportunities
• Develop and report metrics into usable marketing strategies for our staff, partners, and stakeholders. Monitor, track, and report the ROI of marketing campaigns, including SEO/SEM for company web properties.

Digital Marketing & Database -

• Oversee the ongoing design, content, and architecture of organization web sites. Work with website vendor and internal team to create a comprehensive digital and website development strategy. Ensure content is timely, dynamic, and consistent with brand to ensure traffic growth.
• Proactively monitor success of digital campaigns and online advertising, adapting to market conditions, challenges and opportunities.
• Oversee database development to improve demographic information and to increase the effectiveness and efficiency of marketing efforts.
• Collaborate with communications department to ensure social media integration with marketing strategies.
• Research and integrate new marketing technologies where appropriate to improve marketing effectiveness and/or reduce costs.

Co-ops And Sponsorships -

• Assess and implement co-operative marketing opportunities in coordination with industry partners to maximize ROI and cost-sharing.
• Develop and manage grant requests and the solicitation of strategic partners and sponsorships for other programs to enhance the marketing plan.
• Manage sponsorship contracts and IEG valuation.

Project and Vendor Management -

• Oversee marketing project management, including concept, scope, creative, timelines, vendor selection and budget.
• Direct web marketing and creative design staff and manage collaboration with other departments.
• Collaborate with ad agency on project management, ensuring maximum utilization of internal talent and creative as much as possible.
• Manage VISIT Milwaukee relationship with advertising/marketing agency to include creative direction, project coordination, media buys, and oversight of invoicing.
• Manage media sponsorships, media buys, and insertion orders not handled by agency.

To see the full job description, please go to VISIT Milwaukee.

Required education and experience:

• Bachelor’s degree from an accredited institution with an emphasis in marketing, communications, business or a related field, or equivalent education and experience.
• Minimum ten years of related experience in a marketing management position, including integrated marketing strategies and supervisory experience.
• Experience with marketing agencies, graphic and website designers, printers and related marketing/advertising vendors.

Required skills, knowledge and abilities:

• Extensive marketing technology knowledge, including integrated digital marketing strategies, Google analytics, SEO/SEM, both paid and organic, web properties and publishing platforms (CMS).
• Demonstrated ability in planning, execution, and measurement of integrated marketing strategies and tactics to meet results.
• Experience with traditional media.
• Proven track record of creative and innovative thinking and execution.
• Superior project management skills and ability to work in a highly collaborative decision making process under tight deadlines.
• Excellent communication skills and demonstrated effective presentation skills.
• Ability to develop and write effective proposals, reports, grant requests and business correspondence.
• Proven skills in leadership, mentoring, and motivating others.
• Analytical thinker with strong financial and budget management skills. Past experience with IEG valuations a plus.
• Experience with MS Office applications and CRM databases.
• Ability to work occasional nights and weekends. Travel in personal automobile and airplane will be required for company business.

VISIT Milwaukee offers a competitive salary based on experience, and an excellent benefit package.